BLOW: Vials of White Energy Powder Selling Online

LAS VEGAS, June 26  /PRNewswire/ -- The sassy twenty-something pulls a small vial of Blow from her purse and dumps the white powder onto the bar. Shocked patrons point and gasp as she whips out her credit card to share the powder with her squealing girlfriend.

This isn't a scene from a movie or a flashback to the eighties. This scene takes place nightly as young promoters for a new powdered energy drink mix called Blow blanket the nation's nightspots.

Blow is a white energy powder packaged in a clear re-sealable vial. The directions instruct you to add the entire vial to any sixteen ounce beverage and enjoy it with a friend.

One vial contains a whopping 240 grams of caffeine, or about four times the caffeine found in an espresso coffee. Blow also contains 2,000 grams of taurine, an ingredient found in many popular energy drinks.

While Blow may be shocking to some, it is being embraced by the party crowd in Los Angeles, California. Celebrities at the Playboy Mansion for last weeks All Star Night fundraiser were delighted to find vials of Blow in each of their gift bags.

How does iLoveBlow.com respond to potential claims that their product may be socially irresponsible? "Anyone offended by our product needs to lighten up and get a life," states company founder Logan Gola.

Consumers calling to complain to iloveblow.com about their edgy marketing hear a sultry recorded message advising offended callers to "get down on your knees and pray for our souls."

"Of course we use aggressive marketing but it's very tongue-in-cheek," said Gola, "Blow is seductively cool, powerfully effective and our marketing is admittedly edgy."

So how did this former real estate investor come up with the concept of Blow? "Let's just say I did quite a bit of research in college," Gola said, "I am a passionate consumer of energy products and recognized the need for a convenient energy powder targeting the party crowd."

The suggested retail price of a vial is just under two dollars and consumers can buy Blow individually or in cases of 24 vials. Currently Blow is sold primarily on the internet at http://www.iloveblow.com/ and in select convenience stores throughout the country.

Daily visitors at the company's website http://www.iloveblow.com/ are anticipated to exceed one million views per day. "The response has been overwhelming," claims Gola, "we are actually considering putting a limit on the amount of Blow a person can buy online to make sure everyone can get their fix." 

iLoveBlow.com


CONTACT:  Logan Gola of iLoveBlow.com, 1-866-702-9777, logan6@gmail.com



Web site:  http://www.iloveblow.com/