Sam's Club(R) Introduces Member's Mark(R) Gentle Infant Formula for Babies With Fussiness, Gas, or Bloating

GORDONSVILLE, Va., June 12  /PRNewswire/ -- Baby formula company PBM Products, LLC, and Sam's Club, a division of Wal-Mart Stores Inc. , and one of the nation's largest warehouse clubs, have introduced new Member's Mark(R) Gentle Infant Formula. Available exclusively at Sam's Club, the new formula is easier to digest than standard cow's milk-based formulas.

Babies react differently when trying standard infant formulas. Many experience reactions to these formulas that may include general fussiness during or after feeding, gas, or bloating. Health-care professionals often advise parents to switch to a different type of formula. In the past, these recommendations may have included switching to a lactose-free, cow's milk protein-based formula or a soy formula.

Now, Member's Mark offers a "gentle" formula that contains partially broken down whey protein and one-fourth the lactose in standard formulas. Member's Mark Gentle offers the benefits of the recommended protein source of cow's milk without sacrificing all the lactose, a carbohydrate that occurs naturally in breast milk. The new formula contains other nutrients found in mother's milk, including choline, DHA, and ARA, key nutrients associated with infant mental and visual development.

"The launch of our new 'gentle' infant formula will provide our Members with a greater selection of formulas to meet their baby's unique needs as well as child care providers who may want alternative products for their customers," said Michael Ellgass, Director of Private Brands, Sam's Club. "The PBM product is the only formula of its kind available at our club stores."

  Member's Mark Gentle:
  -- Is fortified with iron and contains all the vitamins, minerals, and
     nutrients required for a healthy baby's first year
  -- Is enriched with 17 mg of DHA and 34 mg of ARA per 100 Calories- the
     same levels as Enfamil(R) Gentlease(TM) LIPIL(R)-at a savings of up to
     50 percent*
  -- Is manufactured to exacting FDA standards in the only ISO 9001:2000-
     certified, infant formula-manufacturing facility in the United States



"Thousands of moms and dads are already switching from Enfamil(R), Similac(R), and Good Start(R) formulas to Member's Mark, which costs about half the price of these national brands," said PBM CEO Paul B. Manning. "Now, Sam's Club members can switch to a gentle Member's Mark baby formula that is easy to digest."

Member's Mark comes in a convenient 3 lb. 3.4 oz can. The formula is manufactured by PBM Nutritionals and distributed by PBM Products, the same trusted facility and company that have been manufacturing and distributing infant formula for Wal-Mart for the past nine years. PBM's facility in northern Vermont has been manufacturing infant formulas for more than 20 years.

More information and a savings calculator are available at the newly designed Web site, http://www.membersmarkformula.com/.

About Sam's Club

Sam's Club is a division of Wal-Mart Stores Inc., and ranks as one of the nation's largest warehouse clubs with 47 million U.S. Members.  The first Sam's Club opened its doors in Midwest City, Oklahoma in 1983.  Sam's Club offers exceptional values on merchandise and services for business owners and consumers. Online merchandise and club information is available at samsclub.com.

About PBM

PBM Products is privately owned and based in Gordonsville, VA. The PBM family of companies specializes in manufacturing, distributing, and marketing consumer food, nutritional, and pharmaceutical products. For more information, visit http://www.pbmproducts.com/.

  Gentlease(TM) is a registered trademark of Mead Johnson & Co.

  Enfamil(R) LIPIL(R) are registered trademarks of Mead Johnson & Co.

  Similac(R) is a registered trademark of Abbott Laboratories.

  Good Start(R) is a registered trademark of Nestle.

  Member's Mark is NOT made by or affiliated with Mead Johnson & Co.

  *Comparison based on Nielsen F/D/Mx 52-Week period ending 3/24/07. Prices
   may vary by club/store.

  Contact:  Joe Shields
  Director of Public Relations
  (800) 959-2066 ext. 131
  jshields@pbmproducts.com


PBM Products, LLC


CONTACT:  Joe Shields, Director of Public Relations of PBM Products, LLC,
+1-800-959-2066 ext. 131, jshields@pbmproducts.com



Web site:  http://www.membersmarkformula.com/
http://www.pbmproducts.com/