HAMBURG, Germany, May 21 /PRNewswire/ -- Adjustables will be launching an entirely new form of advertising withinonline videos in Hamburg tomorrow. The technology from Adjustables - which has offices in San Francisco and Rotterdam (The Netherlands) - enables companies to advertise effectively within online videos.
Adjustables makes it possible to display a logo, banner,picture-in-picture or text as part of the video. This technology allowsadvertisers to respond directly to video content and viewer's interest. Forexample, a car-maker's logo might be displayed at the moment when the carcomes into view in a clip.
The public beta version is currently available to try free ofcharge until the official release this summer. For a demo of the productvisit www.adjustables.com.
"This new innovation offers advertisers the opportunity tostart using the space on the screen interactively. That represents arevolution in online advertising," says Jan van Ottele, CEO of Adjustables.Adjustables has already applied for an international patent on thetechnology.
The smart analysis of clips watched previously by the viewerenables Adjustables to provide viewers with customised advertising. Someonein Seattle who watches a lot of home and interiors programmes will thereforebe shown different advertisements from someone in Amsterdam with a passionfor cars.
"The television networks have also discovered thepossibilities offered by online videos. Online videos are enjoyingunprecedented popularity, but TV executives are not yet sure how to exploitthem in terms of advertising," says Van Ottele. "The great benefit of thistechnology for the viewer is that online video can remain free whilst theadvertisements shown are also relevant to them."
Adjustables is presenting the world premiere of thistechnology at ad:tech in Hamburg, an online marketing and advertising tradefair. Jan van Ottele will be speaking at ad:tech in Hamburg on May 22nd.Further information can be foundat:http://www.ad-techhamburg.com/ad07hamburg/_en/seminars.html.
The Adjustables website will be going live today. Adjustablesis aiming this product at digital video providers around the world.
About Adjustables:
Established in 2006, Adjustables has developed an advertisingtechnology to supplement in-stream online videos with visual elements. Withthis patent pending technology it is possible to place flexible and effectiveadvertisements in online videos. Visit www.adjustables.com for more information.
Adjustables
contact: Sterk Werk Communicatie, Sietse Pots, T: +31-10-433-7292, M: +31-6-235-997-71, E: sietse.pots@sterkwerk.nl
