LONDON, May 15 /PRNewswire/ --
ROO Group (OTC Bulletin Board: RGRP), a global leader in online videosolutions for content providers, advertisers and websites, has partnered withBritain's favourite breakfast TV show GMTV to launch a cutting-edge onlinevideo portal at gm.tv, which will feature exclusive GMTV content as well asfour additional channels: News, Showbiz, Fashion and Family Health.
The TV portals are powered by the ROO Video Exchange platform, whichallows GMTV to manage its video content strategy in-house. A customised ROOvideo player will be visible on the gm.tv homepage, with full-screen viewingoptions available to all website visitors. The portal has been branded toreflect the look and feel of the well-known GMTV brand.
Gm.tv will offer a selection of ROO's extensive video content, inaddition to GMTV programme highlights, out-takes and exclusivebehind-the-scenes footage.
Advertisers will be able to purchase pre-roll video ad formats that crossall of the five channels, offering a reach of 750,000 unique users and anaverage of seven million page impressions a month.
Tony Martin, Senior Vice President ROO Europe, comments: "GMTV is thequintessential example of British TV, and we are delighted to be assisting theprogramme with its transition to online video. ROO will help GMTV toreplicate its traditional broadcast success on the web, while opening thebrand up to an even wider audience base. We strongly believe that internet TVis the future for all broadcasters, and it's great to see GMTV leading theway."
Nog Sawdon, Head of New Media at GMTV, adds: "GMTV viewers have come toexpect a very high level of quality content and that must be replicated byour online offering. We chose ROO because of the company's unrivalledtechnology and successful track record of helping media companies across theworld leverage the exploding demand for online video content."
GMTV joins the growing roster of UK media companies that have chosen ROOto power their online video offerings. Similar partnerships were recentlyannounced with Lycos, The Sun, The Mirror and VNU.
Notes to Editors
About ROO
ROO Group Inc. (OTC Bulletin Board: RGRP) through its 100% subsidiary ROOMedia Corporation, is the online video solutions company focused on meetingthe specific needs of large enterprise companies globally. The company'sproprietary platform, the ROO Video Exchange, simultaneously servicesmultiple video channels, audience segments and advertisers and, as such, hasbecome a leading platform in content aggregation, distribution and targetedadvertising. ROO's unique ability to offer a "many-to-many" service hashelped secure its position as the Internet broadcast company of choice forcompanies seeking effective strategies for monetizing online video. Thecompany has offices in the United States, United Kingdom, Germany andAustralia. For additional information, please visit the company's website atwww.roo.com.
About GMTV
GMTV broadcasts throughout the UK from 6am-9.25am, 365 days a year. Theaward winning breakfast TV show attracts an average daily audience of fivemillion making it Britain's Biggest Breakfast! The station's stable ofpresenters wake the nation each morning with a popular mix of news,interviews, celebrity chat and more. Find out more at GM.tv.
Web site: http://www.roo.com http://www.gm.tv
ROO Group Inc.
Wendy McAuliffe, wendy@liberatemedia.com; or Lloyd Gofton, lloyd@liberatemedia.com, both of Liberate Media, both for ROO Group Inc., +07900-886791
