DALLAS, Oct. 6 TX-Beryl-Institute
DALLAS, Oct. 6 /PRNewswire/ -- Today's healthcare consumers have more
information and are more empowered than ever before but continue to be
influenced greatly by their physicians. A new white paper from The Beryl
Institute, "Balancing Consumer and Physician Influence: Finding the Sweet Spot
in Healthcare Marketing," explores the valuable relationship between
physicians and consumers and physicians and hospitals.
"An effective customer relationship and service program for both consumers
and physicians is imperative," said white paper author Alvis Swinney, senior
vice president of marketing communications for Meridian Health. "Although both
groups are equally important, the strategies to support them are very
different."
The white paper explores the history of marketing to consumers, the
relationship between physicians and hospitals, the physician as the patient
influencer, and physician-to-physician marketing programs. Swinney explains
how physician-to-physician marketing programs work and the immediate impact
they can have on hospital volume.
While supporting physicians may not seem like a natural outgrowth of a
consumer-driven marketing strategy, it actually helps to improve customer
service in the marketplace. When physicians are made aware of options
available for their patients, it helps them recommend appropriate
care -- convenient care -- and hopefully customer-focused care.
The Beryl Institute will conduct free webinars on this topic on
November 18 from noon - 1:30 p.m. EST and November 19 from 2 - 3:30 p.m. EST.
Anyone interested in obtaining a free copy of the white paper or
registering for the webinar can register on The Beryl Institute's Web site at
http://www.theberylinstitute.net. All registered members will be notified of
upcoming webinars and events.
Founded in 2006, The Beryl Institute is the research and educational arm
of The Beryl Companies, the leading provider of outsourced call center
services in healthcare. The mission of The Beryl Institute is to improve
customer service in healthcare.
SOURCE The Beryl Institute
