LONDON - (Business Wire) Today at CTIA, Wapple is launching a totally new version of its web-based site builder tool that breaks down the barriers to creating and publishing highly functional, professional and creative mobile internet sites. This latest version of the award
–winning platform, makes it easier than ever to get a mobile site up and running, with the addition of the new market and application specific expansion packs, companies can quickly and easily add all of the functionality they need to make their sites a success. The new Wapple Expansion Packs range from Content Stores and News sites to classified ads and mobile advertising.
“Mobile Internet usage is reaching a real tipping point but many businesses are still in the dark, feeling technically or financially alienated from it. Others don’t understand the potential benefits or think it is unimportant, expecting newer phones to simply visit their PC website,” says Anne Thomas, co-founder and Business Development Director at Wapple. “Wapple’s service removes all barriers to entry. Sites built using Wapple Canvas™ are mobile friendly by default with exciting features that allow the business to interact with customers and partners whilst they are away from a PC. No technical knowledge is needed to design highly creative and individual sites and users also get tailor-made features and functionality designed for different market sectors.”
Wapple is opening up the Mobile Internet to businesses worldwide. Small businesses can take advantage of the Business Starter Expansion pack, which is automatically included in every Wapple Canvas licence. This provides the key functionality required to get a simple but professional-looking site up and running within moments. Users then have a range of Expansion Packs to choose from that are designed to provide the specific features and controls for different vertical markets and applications.
Mobile websites created with Wapple Canvas™ can be accessed from virtually any device on any network and from any country. This is down to Wapple’s advanced Device Profiler system, which is able to reconfigure mobile sites built on its platform to fit perfectly on every single mobile device and browser without compromising the user experience.
Wapple will be demonstrating this new version of Canvas at CTIA’s M-tertainment Pavilion along with its new corporate logo and a brand new website – www.wapple.net.
About Wapple
Wapple was established in 2004 and is one of the pioneers of mobile internet site creation, management, billing integration and solutions deployment. Its powerful web-based tools allow companies to create professional and user-friendly mobile internet sites. Wapple’s portfolio already includes MTV, Mobil1, Metallica and TDK mobile sites along with new media agencies such as Pliq, G8Wave, MyThum, Screentonic, MIG and Sponge.
Anne Thomas, +44 01527 558247
Business Development Director
anne.thomas@wapple.net
