TV Spot Introduces New Duracell Powered BrickHouse Child Locator To Help Parents Protect Their Children BETHEL, Conn., July 22, 2008
BETHEL, Conn., July 22, 2008 /PRNewswire-FirstCall/ -- Imagine a sunny day
in the park with your two children. You turn to see why one of them is crying
and when you turn back, your other child is gone, nowhere to be seen.
Launching in July as the newest ad in its highly recognized "Trusted
Everywhere" campaign series, Duracell announces its partnership with
BrickHouse Security and its Child Locator, an innovative child tracking
device, with a scenario that every parent wants to avoid but can relate to --
losing track of their child in a crowded public place.
With the U.S. Department of Justice reporting that more than 2,000
children may be reported missing in a single day, Duracell's "Trusted
Everywhere" spot addresses an important issue and introduces a Duracell-
powered device from BrickHouse Security that can help keep wandering children
from becoming lost children. The commercial opens with a parent and her son
arriving at the park for an enjoyable afternoon at the playground. Moments
later, the parent starts to panic as she realizes that she does not see her
son and frantically scans the park for him. She quickly pours out the
contents of her purse to find the BrickHouse Child Locator with Long Distance
Alert. In a matter of seconds, she locates her child thanks to the Duracell-
powered device, and the scene closes with a happy ending -- parent reunited
with her child.
In keeping with previous campaign messages, this year's "Trusted
Everywhere" spot underscores the importance of utilizing a reliable source of
power for electronic devices -- the BrickHouse Child Locator can be trusted to
work because it comes out of the box powered by Duracell batteries.
"Our new television spot drives home Duracell's commitment to child
safety," said Rick June, Duracell vice president and general manager. "We are
proud to provide the trusted power of Duracell batteries to the BrickHouse
Child Locator with Long Distance Alert to help parents keep their children
safe."
The TV spot marks the sixteenth commercial for the six-year old "Trusted
Everywhere" campaign, which is airing on network and cable programs nation
wide. As part of its ongoing efforts to provide the knowledge and tools to
keep parents educated and children safer, Duracell is also making valuable
information available to families from another one of its partners, the
National Center for Missing & Exploited Children (NCMEC) at its Web site
www.duracell.com/childsafety .
About Duracell
Part of the Procter & Gamble Company [NYSE: PG], Duracell has been
powering people around the world for more than 40 years. Our products serve as
the heart of devices that keep people connected, protect their families,
entertain them and simplify their increasingly mobile lifestyles. As the
world's leading manufacturer of high-performance alkaline batteries, Duracell
also innovates in disposable, renewable and peripheral technologies and
markets general purpose flashlights. Visit www.duracell.com for more
information.
About P&G (NYSE: PG)
Three billion times a day, P&G brands touch the lives of people around the
world. The company has one of the strongest portfolios of trusted, quality,
leadership brands, including Pampers(R), Tide(R), Ariel(R), Always(R),
Whisper(R), Pantene(R), Mach3(R), Bounty(R), Dawn(R), Gain(R), Pringles(R),
Folgers(R), Charmin(R), Downy(R), Lenor(R), Iams(R), Crest(R), Oral-B(R),
Actonel(R), Duracell(R), Olay(R), Head & Shoulders(R), Wella(R), Gillette(R),
and Braun(R). The P&G community consists of 138,000 employees working in over
80 countries worldwide. Please visit http://www.pg.com for the latest news and
in-depth information about P&G and its brands.
About BrickHouse Security
Headquartered in New York, BrickHouse Security www.brickhousesecurity.com
is dedicated to assisting the public and government with their security,
safety, protection, GPS tracking, covert surveillance, and counter-
surveillance needs. Each day the Company and its products protect thousands of
customers from around the world, utilizing innovative concepts and
technologies to meet their growing needs. BrickHouse Security offers products
designed solely for personal security, safety, prevention, and retrieval of
everything consumers hold important to their hearts.
SOURCE Procter & Gamble
