LA PALMA, CA -- 06/10/08 --
Summer means sunshine -- and the warmth that
travels millions of miles to green the Earth is increasingly being
harnessed in therapies that heal the human body.
Far Infrared Ray technology -- whose healing properties have been studied
throughout Asia for more than two decades -- is finding its way into
health-oriented products sold in North America.
Far Infrared is a band of light that humans perceive as radiant heat. Far
Infrared penetrates 3.5 inches below the skin's surface, targeting deep
tissue and organs (without overheating surface skin as traditional heating
pads can).
How does it work? The human body is 90% water, and Far Infrared activates
and ionizes the body's water chemicals, thereby triggering increased
circulation, increased flow of oxygen and white blood cells, and the
elimination of toxins through perspiration. As a result:
-- The body's soft tissue areas receive more oxygen and nutrients
-- Lymphatic circulation improves and accumulated toxins are released
-- Muscle aches and spasms are eliminated
Medical studies published in the United States, Japan, Germany and
elsewhere note the positive effect Far Infrared Heat therapy has on
conditions as diverse as carpal tunnel syndrome in auto workers and
elevated blood pressure among German patients.
"We have seen interest in Far Infrared products increase ten-fold in the
past two years," said Steven Newman, Product Development Manager at Relax
The Back, the nation's largest back-care specialty store. "Customers will
purchase a healing pad one week, and then two things happen: they come back
for another Far Infrared item, and they refer other people to purchase
their own."
Of special note: Relax The Back carries a Heated Shiatsu Massage Bed that
allows users to target Far Infrared at trouble spots ($2,295). The company
also sells four varieties of Therasage Healing Pads, allowing the therapy
to be used in automobiles, at the office or atop a bed.
This summer, Relax The Back will introduce a portable healing belt ($199)
that employs the technology. Retailers expect the belts to be a big hit
with golfers and other weekend athletes. Check out www.relaxtheback.com for
details.
About Relax The Back
Relax The Back is the leading back-care specialty store in the country.
Based in Southern California, the company operates over 120 franchise and
independently owned retail locations throughout North America. Relax The
Back offers an unparalleled selection of medically endorsed, high-quality
back/relaxation lifestyle products, including the popular Tempur-Pedic
mattresses. Information about the company and its products can be found at
www.relaxtheback.com.
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Touchpoint Communications, llc
Charleston, SC
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