New Products Drive Ford's October Sales, Share Gains

DEARBORN, Mich., Nov. 3 /PRNewswire-FirstCall/ --

• Ford, Lincoln and Mercury October U.S. sales totaled 132,483, up 3 percent versus a year ago and 21 percent higher than September
• October marks the third time in the last four months Ford sales have increased
• October retail share was up for the 12th time in 13 months
• All-new Taurus accelerates in October; Ford dealers report Taurus retail sales nearly tripled year-ago levels
• Ford, Lincoln and Mercury cars and crossovers post sales increases; overall car sales were up 11 percent versus a year ago, and crossovers were up 23 percent
• Ford's new F-150 continues to achieve share gains, followed being named the coveted "Truck of Texas" by the Texas Auto Writer's Association
  

Ford, Lincoln and Mercury October U.S. sales totaled 132,483, up 3 percent versus a year ago and 21 percent higher than September. This marks the third time in the last four months Ford sales have increased.

"Consumer demand for our new high-quality, fuel-efficient products is driving Ford's market share gains," said Ken Czubay, Ford vice president, U.S. Marketing Sales and Service. "Ford vehicles are among the 'freshest' available by any automaker - with more than 80 percent of our sales in October coming from our new 2010 models."

Ford estimates its total market share in October was more than 15 percent - higher than a year ago and higher than its share in the first nine months of 2009. Ford's October retail share was up for the 12th time in 13 months.

"The Ford plan is working, led by the strength of our product lineup and customer demand for our new cars, utilities and trucks," said Czubay. "Consumers increasingly are noticing that the Ford difference is our great products, our strong business and our leadership in quality, fuel efficiency, safety, smart technologies and value."

October Sales Highlights

• All-new Ford Taurus sales totaled 6,076, up 141 percent versus a year ago. Dealers reported retail sales nearly tripled year-ago levels.
• Other new Ford, Lincoln and Mercury cars posting increases included the Ford Fusion (up 24 percent), Ford Mustang (up 2 percent) and Lincoln MKZ (up 27 percent).
• Crossover utilities posted strong sales increases: Ford Escape was up 26 percent; Ford Edge up 38 percent; Ford Flex up 8 percent; Mercury Mariner up 36 percent; Lincoln MKX up 15 percent. In addition, sales of the all-new Lincoln MKT crossover were up 36 percent from September.
• Ford's F-Series truck achieved sales of 39,496 and a year-to-year share increase in the full-size pickup category. In addition, the all-new Ford F-150 SVT Raptor captured the coveted "Truck of Texas" award from the Texas Auto Writer's Association. Ford's F-Series has been the No. 1-selling truck in America for 32 years straight.
• Ford's new EcoBoost engine technology is winning customers, too. In October, sales of EcoBoost-equipped models were twice as high as September. EcoBoost provides customers up to 20 percent improvement in fuel economy and a 15 percent reduction in emissions versus larger-displacement engines. EcoBoost is standard on the Taurus SHO and available on the Ford Flex, Lincoln MKS and Lincoln MKT.
  

Note: The sales data included in this release and the accompanying tables are based largely on data reported by dealers representing their sales to retail and fleet customers.

About Ford Motor Company
Ford Motor Company (NYSE: F), a global automotive industry leader based in Dearborn, Mich., manufactures or distributes automobiles across six continents. With about 200,000 employees and about 90 plants worldwide, the company's automotive brands include Ford, Lincoln, Mercury and Volvo. The company provides financial services through Ford Motor Credit Company. For more information regarding Ford's products, please visit www.ford.com.

                    FORD MOTOR COMPANY OCTOBER 2009 U.S. SALES
                    ------------------------------------------

                                   October      %         Year-To-Date     %
                                   -------                ------------
                                2009    2008 Change      2009      2008 Change
                                ----    ---- ------      ----      ---- ------
    Sales By Brand
      Ford                   119,072 114,969    3.6 1,181,440 1,468,488  -19.5
      Lincoln                  6,735   7,399   -9.0    65,971    90,223  -26.9
      Mercury                  6,676   6,753   -1.1    75,924   103,631  -26.7
                               -----   -----           ------   -------
        Total Ford, Lincoln
         and Mercury         132,483 129,121    2.6 1,323,335 1,662,342  -20.4
      Volvo                    4,437   3,717   19.4    51,166    63,745  -19.7
                               -----   -----           ------    ------
         Total Ford
          Motor Company      136,920 132,838    3.1 1,374,501 1,726,087  -20.4

    Ford, Lincoln and
     Mercury Sales By Type
      Cars                    45,225  40,854   10.7   491,997   591,606  -16.8
      Crossover Utility
       Vehicles               27,771  22,552   23.1   292,340   318,455   -8.2
      Sport Utility Vehicles   8,572   9,102   -5.8    74,140   137,498  -46.1
      Trucks and Vans         50,915  56,613  -10.1   464,858   614,783  -24.4
                              ------  ------          -------   -------
        Total Trucks          87,258  88,267   -1.1   831,338 1,070,736  -22.4
                              ------  ------          ------- ---------
          Total Vehicles     132,483 129,121    2.6 1,323,335 1,662,342  -20.4



                        FORD BRAND OCTOBER 2009 U.S. SALES
                        ----------------------------------

                                   October      %         Year-To-Date     %
                                   -------                ------------
                                2009    2008 Change      2009      2008 Change
                                ----    ---- ------      ----      ---- ------

    Crown Victoria             3,380   3,299    2.5    28,458    42,616  -33.2
    Taurus                     6,076   2,517  141.4    33,692    46,167  -27.0
    Fusion                    13,445  10,836   24.1   148,045   128,381   15.3
    Focus                     10,119  10,576   -4.3   136,032   175,958  -22.7
    Mustang                    4,789   4,686    2.2    56,469    83,557  -32.4
                               -----   -----           ------    ------
      Ford Cars               37,809  31,914   18.5   402,696   476,679  -15.5

    Flex                       2,182   2,017    8.2    32,058     9,569  235.0
    Edge                       8,185   5,951   37.5    72,624    99,781  -27.2
    Escape                    12,471   9,886   26.1   138,739   135,558    2.3
    Taurus X                      37   1,329  -97.2     6,027    20,907  -71.2
                                 ---   -----            -----    ------
      Ford Crossover
       Utility Vehicles       22,875  19,183   19.2   249,448   265,815   -6.2

    Expedition                 2,878   3,647  -21.1    23,445    46,919  -50.0
    Explorer                   4,596   3,991   15.2    41,138    68,330  -39.8
                               -----   -----           ------    ------
      Ford Sport Utility
       Vehicles                7,474   7,638   -2.1    64,583   115,249  -44.0

    F-Series                  39,496  43,324   -8.8   334,922   436,022  -23.2
    Ranger                     3,910   3,891    0.5    47,826    58,706  -18.5
    Econoline/Club Wagon       5,658   8,429  -32.9    72,474   109,848  -34.0
    Transit Connect            1,513       0     NA     5,677         0     NA
    Low Cab Forward               11      30  -63.3       209       775  -73.0
    Heavy Trucks                 326     560  -41.8     3,605     5,394  -33.2
                                 ---     ---            -----     -----
      Ford Trucks and Vans    50,914  56,234   -9.5   464,713   610,745  -23.9
                              ------  ------          -------   -------

      Ford Brand             119,072 114,969    3.6 1,181,440 1,468,488  -19.5



                       LINCOLN BRAND OCTOBER 2009 U.S. SALES
                       -------------------------------------

                                   October      %         Year-To-Date     %
                                   -------                ------------
                                2009    2008 Change      2009      2008 Change
                                ----    ---- ------      ----      ---- ------

    MKS                        1,609   2,072  -22.3    13,961     8,924   56.4
    MKZ                        1,661   1,309   26.9    18,158    26,223  -30.8
    Town Car                     360   1,146  -68.6     9,055    12,831  -29.4
    MKX                        1,675   1,459   14.8    18,063    25,436  -29.0
    MKT                          619       0     NA     1,074         0     NA
    Navigator                    810   1,034  -21.7     5,515    12,771  -56.8
    Mark LT                        1     379  -99.7       145     4,038  -96.4
                                 ---     ---              ---     -----

      Lincoln Brand            6,735   7,399   -9.0    65,971    90,223  -26.9



                       MERCURY BRAND OCTOBER 2009 U.S. SALES
                       -------------------------------------

                                   October      %         Year-To-Date     %
                                   -------                ------------
                                2009    2008 Change      2009      2008 Change
                                ----    ---- ------      ----      ---- ------

    Grand Marquis              2,176   1,967   10.6    19,185    25,058  -23.4
    Sable                         63     645  -90.2     6,154    14,356  -57.1
    Milan                      1,547   1,801  -14.1    22,788    27,535  -17.2
    Mariner                    2,602   1,910   36.2    23,755    27,204  -12.7
    Mountaineer                  288     430  -33.0     4,042     9,478  -57.4
                                 ---     ---            -----     -----

      Mercury Brand            6,676   6,753   -1.1    75,924   103,631  -26.7



                        VOLVO BRAND OCTOBER 2009 U.S. SALES
                        -----------------------------------

                                   October      %         Year-To-Date     %
                                   -------                ------------
                                2009    2008 Change      2009      2008 Change
                                ----    ---- ------      ----      ---- ------

    S40                          811     501   61.9     6,711     8,638  -22.3
    V50                          229     187   22.5     1,858     1,557   19.3
    S60                           26     612  -95.8     5,835     8,269  -29.4
    S80                          541     424   27.6     6,999     9,235  -24.2
    V70                          121     140  -13.6     1,542     2,812  -45.2
    XC60                         900       0     NA     6,784         0     NA
    XC70                         296     469  -36.9     4,873     8,204  -40.6
    XC90                         982     901    9.0     8,224    16,193  -49.2
    C70                          214     244  -12.3     4,625     5,142  -10.1
    C30                          317     239   32.6     3,715     3,695    0.5
                                 ---     ---            -----     -----

      Volvo Brand              4,437   3,717   19.4    51,166    63,745  -19.7