KEARNEY, Neb. - (Business Wire) Thank You Baby
® (TYBB) is proud to announce an exclusive licensing agreement to design and manufacture infant bedding and accessories for Kathy Ireland Worldwide (KIWW), a leading design and marketing firm founded by CEO and Chief Designer, Kathy Ireland.
“The opportunity to be the sole provider of baby-related top of bed and coordinated accessories for Kathy Ireland Home, the nation’s most trusted and loyally supported brand name, is a unique honor and a giant step,” said Tracy George, President of Thank You Baby. “We feel truly blessed for this opportunity and incredibly excited to enter into this relationship with Kathy and her company. Being the first to introduce an entire new product line in `baby' with Kathy is not only inspirational but amazing.”
“It is a joy, honor and blessing to partner with Tracy George and the genius team of Thank you Baby. Our companies have been in discussion for some time and this event opens a world of opportunities to busy moms everywhere. Tracy’s innovation and creative spirit are proof of what a gifted, brilliant mom can accomplish in the world of business. Everyone at Kathy Ireland Worldwide is excited and inspired by this partnership. Children and busy moms will find beautiful infant bedding and accessories in our powerful collections,” said Kathy.
George noted: “In little over a dozen years, Kathy has built her brand into a mammoth $1.4 billion annual product empire through a combination of exceptional design, extraordinary integrity and through defining then designing to her customers’ needs. The brand loyalty is unequaled in products serving the family, and we look forward to benefiting from her design skill and from the public’s recognition of how Kathy looks out for her customers’ interests.”
Thank You Baby offers a complete line of fine bedding and accessories for any and all personalities. TYBB offers over 200 fabric selections and is one of the only bedding companies to offer customized collections as well as stock collections to retailers and consumers. TYBB products reflect the company’s belief that high quality and superior selection shall prevail! TYBB believes that our children are our blessings. Inspired by the simple spirit of childhood, TYBB products are made especially for them, “Custom luxury that fits any style.”
“Kathy’s mission of `…finding solutions for families, especially busy moms'™ truly reflects so much of what Thank You Baby represents. Families, especially moms, are the foundation of our business and we aim to find beautiful products and designs specifically for them, this is why Kathy’s mission statement fits so wonderfully for us,” said Tracy. “We are proud to be a part of that goal.”
Kathy Ireland Home© by Thank You Baby will debut in September 2008 at the ABC Kids Expo in Las Vegas (September 7-11), with over 15 new collections available to the public nationwide by early 2009. New fabrics, collections and designs complement TYBB’s established personality by using vibrant colors that attract all personalities. The team’s new collections consist of names like Chocolate Mint, Pop Freedom, Ms Mickey Mac and Pep’s Garden, which are just as beautiful as their names suggest!
New products will also be introduced to the line and the new collections of KIWW and TYBB in September 2008.
Existing, specially selected collections of Thank You Baby that are now co-branded with KIWW will be available to retailers by May 2008 and available to the public not later then July 2008.
Guttman Associates
Danielle Marie Owens, 310-246-4600
