ATLANTA, GA -- 07/21/09 --
Endavo Media, a leading Internet TV and Social
Media Platform provider to content producers and brand marketers, is
entrusting its marketing message to a fast-talking B-movie producer and
hordes of zombie truckers. Well, sort of.
"While Internet TV platform technology has created a world of new
money-making opportunities for producers and broadcasters," said Endavo
Media CMO Peter Contardo, "most could still use a little more knowledge to
help navigate the space. Our fictitious movie producer, Kelvin G., is
helping educate, entertain and build relationships with our core client --
the content producer. Kelvin is a fun, educational tool for demonstrating
how Internet TV Platforms help grow businesses online with video."
Launching today, the online and social media marketing campaign targets a
wide range of producers, broadcasters and brand marketers aiming to better
leverage their video content online, Contardo added.
Kelvin G. interacts with Endavo clients, prospects and other "fellow
producers" through his various Web videos, Twitter page, whitepapers
and "personal" email, all supported by his own "Zombified" Endavo Media Internet TV Platform.
Kelvin G., through a series of fake webcam videos playing on KelvinGTV,
provides practical examples (and some not so practical) on how to use
online video, including social media features such as content sharing,
commenting, chatting, and multiple ways to monetize video to generate new revenue, such as advertising,
sponsorships, subscriptions, syndication, branded entertainment and product
placement. He answers questions from fans, provides production insights and
offers whatever else is on his mind from how to save 'Jon
and Kate Plus 8' to the benefits of
'Grunting in Tennis' and more.
"The Kelvin G. character needed a reason for being, so we created a mock
movie he's supposedly shooting called Zombie Truckers 3, and a microsite,
ZombieTruckers3.com,"
Contardo said. "Through Kelvin G.'s videos and the new site, we hope
content producers will learn to embrace all the new opportunities to grow
their businesses online, and have a little fun while they are doing it."
About Endavo Media:
Endavo Media provides a hosted platform for Internet TV, enterprise video,
social media and IPTV. This easy-to-use, cost-effective media management
and distribution system offers high-quality live and on-demand delivery of
video, audio and pictures. Content is delivered through brandable players,
web sites and user interfaces, across the social web and to consumer
broadband devices, including portable media players, mobile phones and
set-top boxes.
Music, entertainment and
new media businesses, as well as social, cultural and faith-based
organizations, get more control to connect and engage directly with their
audiences, build their brands and generate revenue from their online video communities.
Headquartered in Atlanta, Endavo Media was founded in 2004 and is now
privately-held. Visit www.endavomedia.com for more information.
Embedded Video Available
Image Available: http://www2.marketwire.com/mw/frame_mw?attachid=1026037
Embedded Video Available: http://www2.marketwire.com/mw/release_html_b1?release_id=520441
Contact:
Endavo Media and Communications
555 North Point Center East, 4th Floor
Alpharetta, GA 30022
877.843.7242
Media Contact Information:
Will Wellons
(407) 462.2718
Email Contact
