SAN DIEGO - (Business Wire) When it comes to the antenna ball game, Jack in the Box® restaurants are in a league of their own with more than 28 million of the popular “Jack” antenna balls in circulation. The company today unveils its newest antenna ball, which will raise money for Big Brothers Big Sisters, the nation’s largest donor-supported network of volunteer mentors of youth. The limited-edition antenna ball features a classic Jack-style noggin sporting a backwards baseball cap and red wrap shades, and blowing a gum bubble. The antenna ball is available for just $1, plus tax, at all participating Jack in the Box restaurants, while supplies last. Seventy percent of antenna ball sales will go to Big Brothers Big Sisters, the primary charitable partner of Jack in the Box for more than a decade. This is the second year that Jack in the Box has sold a limited-edition antenna ball to raise funds for Big Brothers Big Sisters. Last year’s promotion was a major success, raising nearly $360,000 for the youth mentoring organization.
Jack in the Box will also promote its Big Brothers Big Sisters partnership at the 2010 Tournament of Roses® Parade in Pasadena, Calif., where the company will again enter a float. The company’s 2009 entry, dubbed Jack-O-Licious, won the prestigious Extraordinaire Trophy as the most spectacular entry over 55 feet. Riding along with Jack atop the 2010 float will be the 2009 California Big Sister of the Year, Christy Stoeckel, and her Little Sister, April.
“Having a mentor can literally change a child’s life, and that’s why we’re so dedicated to our partnership with Big Brothers Big Sisters,” said Terri Funk Graham, senior vice president and chief marketing officer for Jack in the Box Inc. “We’re looking forward to our antenna ball promotion and the Tournament of Roses Parade as great opportunities to raise money and awareness for a terrific cause.”
About Big Brothers Big Sisters
Big Brothers Big Sisters helps vulnerable children beat the odds. The organization depends on donations to help recruit volunteers and reach more children. Funding is used to conduct background checks on volunteers to ensure child safety; and provide ongoing support for children, families and volunteers to build and sustain long-lasting relationships. Big Brothers Big Sisters is proven to improve children’s odds for succeeding in school, behaving nonviolently, avoiding drugs and alcohol, and breaking negative cycles. Headquartered in Philadelphia and with nearly 400 agencies across the country, Big Brothers Big Sisters serves more than a quarter million children. Learn how you can change how children grow up in America by going to BigBrothersBigSisters.org.
About The Jack in the Box Foundation
Created in 1998, The Jack in the Box Foundation is a 501 (c) (3) nonprofit organization funded by donations from Jack in the Box Inc. (NASDAQ:JACK), its employees, franchisees and vendors. The Foundation focuses the company’s charitable giving in order to make a greater impact in Jack in the Box® restaurant communities. The Foundation has contributed approximately $4 million in financial and in-kind support to Big Brothers Big Sisters, its primary charitable partner since 1998. Jack in the Box restaurants is one of the nation’s largest hamburger chains, with approximately 2,200 restaurants in 18 states. For more information, visit www.jackinthebox.com
The Jack in the Box Foundation
Kathy Kovacevich, 858-571-2544
Director and Community Relations Manager
kathy.kovacevich@jackinthebox.com
or
Big Brothers Big Sisters
Kelly Williams, 215-665-7795
Director of Media and Public Relations
kelly.williams@bbbs.org
