TURIN, ITALY -- 05/08/08 --
New Holland, a global manufacturer and seller
of agricultural equipment, part of the Fiat Group, participated, through
its distributor Somma - Auto Hall, at the third edition of SIAM -- le Salon
International de l'Agriculture au Maroc -- presenting and offering its full
line of agricultural machinery.
The exhibition, recently held in Meknes, is the most important agricultural
show in North Africa, with over 600 exhibitors from more than 25 countries
and attended by over 350,000 visitors. Held at the beginning of spring, the
show reflects the process of modernization and change in Morocco. As stated
by Mohammed VI, King of Morocco, the country is striving toward a more
mechanized agriculture. As such, the show represents a privileged meeting
point for the agricultural businesses operators, where it is possible to
share and be informed of the latest agricultural technological innovations.
With one of the largest stands at the show, 600 square metres, and one of
the most appreciated ones for its innovation and specialized product
offering, New Holland, through its 30 years long partnership with Somma
Auto - Hall, was awarded best stand of the fair. King Mohammed VI presented
the award to Abdellatif Guerraoui, President of Auto - Hall and the New
Holland representatives.
The award, presented for the first time to New Holland and Somma,
represents the synergies between Somma and CNH, the Fiat Group agriculture
and construction equipment subsidiary, which, through its worldwide
resources, was directly involved in the preparation of the stand through
its CNH International Network Development & Advertising department.
Among the many visitors at the stand was Umberto Lucchesi Palli, the
Italian ambassador in Morocco.
New Holland Agriculture presented 15 machines, including some of its best
TD and TDD tractor offering: with cab or ROPS (Roll Over Protection System)
versions, orchard and crawler tractors from 55 to 95 horsepower.
The TT Series tractors are rated at 55 and 75 horsepower and built to
satisfy many differing demands. They feature reliable time-proven engines,
axles and transmissions with controls easy to handle and with an affordable
price. The two TT models have outstanding power, lift capacity and pulling
strength, far exceeding expectations while maintaining high fuel
efficiency.
The TS and TM 165 tractors were also on display together with, for the
first time in Morocco, the TK tractor. This all-purpose tracked unit,
featuring a horsepower rating 95, provides maximum productivity, comfort
and safety in extreme terrain.
New Holland Agriculture also showed the combine TC and the grape harvester
VX680 designed to increase productivity in the ever-expanding olive and
wine market, in which New Holland is world leader.
"The agricultural industry is growing in Morocco, accounting today for 20%
of the gross domestic product," said Stefano Pampalone, New Holland
Business Director for Africa & Middle East. "Today New Holland is the
leader in the market, and we are planning to further increase our sales
during 2008."
New Holland Agriculture is a global manufacturer and seller of agricultural
equipment. Its reputation is built on the success of its customers, cash
crop producers, livestock farmers, contractors, vineyards, or groundscare
professionals, who can count on the widest offering of innovative products
and services: a full line of equipment, from tractors to harvesting,
material handling equipment, complemented by tailored financial services
from a specialist in agriculture.
A highly professional global dealer network and New Holland's commitment to
excellence guarantee the ultimate customer experience for every customer.
More information can be found online at www.newholland.com New Holland is a
division of CNH Global N.V. (NYSE: CNH), a majority-owned subsidiary of
Fiat S.p.A (FIA.MI).
For photos and more info please contact stefano.ferro@cnh.com
Contact:
Stefano Ferro
Email Contact
+39 3346340138
