LOS ANGELES, CA -- 09/23/09 --
With dieting and watching one's budget
being main concerns of many busy female working professionals, brown
bagging lunch is at an all-time high since 2001, according to the NPD
Group, a national market research group in New York. "Adults age 18 and
older consumed some 8.5 billion brown-bagged lunches in 2007," says NPD.
For the fashionista within these women, carrying brown bags in addition to
their handbags can be unattractive and unappealing. In an effort to combine
fashion and function, Amber Pollard has launched Lunch a la Mode, a
contemporary handbag line stylishly designed to hold daily necessities and
lunch in an insulated and removable compartment. "The fact that women are
forced to tote around unappealing brown paper sacks or clunky cooler bags
while wearing designer pumps when they are dieting or being budget
conscious, seems contradictory to our desire to remain stylish," Pollard
explains. "The Lunch a la Mode collection enables women to work, play and
eat in style."
Fashion editors have called Lunch a la Mode handbags "the answer to the
chic woman's prayers" and "a dream" because it allows them to carry
everything they need to get through the day -- lunch, beverages and your
iPod, wallet and other everyday essentials -- and look great doing it.
Each luxurious Lunch a la Mode handbag includes an insulated and removable
lunch pouch, a mesh ice pack pouch, a beverage holder, two reusable ice
packs, along with plenty of room for a wallet, cosmetics, cell phone, day
calendar, etc. A career woman's dream come true, this solution eliminates
the need for extra baggage, making it possible to go out after work without
dragging tons of stuff. Dieters, business travelers and commuters will
especially appreciate these roomy and chic bags, which are comparable in
appearance to regular designer handbags.
Lunch a la Mode currently offers four silhouettes: the expandable Bistro
shoulder bag with an adjustable strap, the side-pocketed Alfresco shoulder
bag, the roomy Picnic hobo with a dressy partial chain strap, and the
dome-shaped Trattoria tote with top handles. The handbags are made from
leather, patent leather as well as eco-friendly vegan leather, or hemp
suede and are available in a variety of colors, including buttercream,
anise, oyster, caramello, and rum raisin. Prices range from $270 - $588.
For more information on the Lunch a la Mode collection, visit:
www.lunchalamode.com, call 310-968-6767 or e-mail: info@lunchalamode.com.
Image Available: http://www2.marketwire.com/mw/frame_mw?attachid=1071407
Media contact:
Lisa Elia PR
Phone: 310-479-0216
e-mail: Email Contact
