Nedstat Launches Live Segmentation AMSTERDAM, August 18
AMSTERDAM, August 18 /PRNewswire/ -- Nedstat announces the launch of live
interactive segmentation in Sitestat. Designed for today's online business
professional, it allows users to select any specific online visitor group and
instantly focus in on their behaviour. The new insights make it possible to
better respond to consumer preferences and enable advanced targeting of
campaigns and content. Live Segmentation is fully embedded in Sitestat and is
made available to all Sitestat users as a standard feature.
The new segmentation feature is seamlessly integrated in Sitestat and has
an intuitive interface making it easy to use. Users can apply any visitor
segment to any report, for any time period, at any time and view results
instantly. They can segment on any data including today's data and customer
specific data.
Live Segmentation drastically improves the depth of online visitor
insights making it possible to much better respond to visitor preferences.
Integration with other online marketing tools and applications via the
Sitestat RING interface enables powerful possibilities for targeting of
campaigns and content based on these data-supported insights.
"We have made live interactive segmentation a standard functionality in
Sitestat," says Michael Kinsbergen, CEO at Nedstat. "Having a profound
understanding of online consumer behaviour is business-critical for our users
today. Reporting on the entire visitor group only is not enough. Online
professionals must be able to select any visitor segment for truly in-depth
insights in behaviour and possibilities to target campaigns and content."
Michiel Berger, Chief Innovations at Nedstat: "We have given particular
attention to making our segmentation functionality easily accessible for our
users. By embedding it in the existing Sitestat interface, users can refine
any report to any segment of their choice and instantly view the results
including same day data. It gives them straight and simple answers to unique
questions in a matter of seconds."
The segmentation feature is also available in Direct View(TM), Sitestat's
overlay web metric solution and can be used via the Sitestat API.
Availability in Office Link(TM), Sitestat's integration with Microsoft
Office, will follow in September.
Further details and screenshots of Live Segmentation can be found at
blog.sitestat.com.
For more information about Nedstat, go to http://www.nedstat.com.
SOURCE Nedstat
