WARRENSVILLE HEIGHTS, OH -- 11/04/09 --
Classic car enthusiasts want
classic color when they are painstakingly restoring their prized muscle and
high performance cars.
So, what do you get when you take Barrett-Jackson® -- the nation's
premier name in classic and collector cars and the host of the world's
greatest collector car auctions -- and combine it with Planet Color® --
the leading name in custom paints from Sherwin-Williams Automotive Finishes
Corp. (SWAFC)?
The new Planet Color® Barrett-Jackson Collector Color Series paint line:
25 of the most inspiring classic vehicle finishes and colors found on many
of today's custom rides.
"Barrett-Jackson has provided us with valuable information on re-styled
vehicle colors from the iconic muscle car era, as well as the hottest
colors in demand by today's top custom-car restoration builders," says
David Kidd, Sherwin-Williams Automotive OEM Business Development
Manager/Planet Color. "The result? New custom finishes that perfectly match
the rich vibrant colors of the classics, teamed up with unparalleled
durability, clarity and a brilliant appearance."
To celebrate the new color offerings, SWAFC and Barrett-Jackson are
encouraging restorers to paint their vehicles using the new palette and
enter them in the new Color Your Classic(TM) competition. Any vehicle --
cars, trucks, motorcycles, watercraft, etc. -- finished with colors from
the new Planet Color Barrett-Jackson Collector Color Series palette are
eligible to enter.
"We are excited to team up with Sherwin-Williams Automotive Finishes Corp.,"
said Craig Jackson, Barrett-Jackson Chairman/CEO. "We believe this
relationship will provide automotive enthusiasts, collectors and true
artists with some of the finest products to either re-create the classic
car colors they remember or create new designs limited only by their
imagination. We hope this contest will inspire amazing creativity and
innovation with this new palette."
Winners receive two VIP tickets to the Barrett-Jackson Scottsdale Auction
to be held in January 2011. The prize package also includes airfare and
deluxe hotel accommodations (three days, two nights) and rental car in
Arizona.
The online competition, which was announced Nov. 4 at the SEMA show in Las
Vegas, will run through April 1, 2010.
Entries can be submitted at www.planetcolor.com and complete contest rules,
including entry requirements and judging information will be posted online.
The website will allow visitors to view and vote online for the vehicle of
their choice.
"We want everyone who loves their classic to really show their stuff," says
Steve Davis, Barrett-Jackson President. "In fact, I challenge restorers to
enter the Color Your Classic competition to see if they can beat the new
Collector Color Series 'Red Hot Chili Pepper' finish on my little '64 Ford
Fairlane."
Davis' meticulously restored Fairlane, was unveiled at the SEMA show at a
press conference to announce the contest, and images are also available at
www.planetcolor.com.
For more information about Sherwin-Williams, Planet Color Custom Paints and
Finishes and the Color Your Classic contest, visit www.planetcolor.com or
www.barrett-jackson.com.
The Sherwin-Williams Company, founded in 1866, is one of the world's
leading companies in the manufacture, distribution and sale of coatings and
related products to professional, industrial, commercial and retail
customers. Sherwin-Williams Automotive Finishes Corporation, a
wholly-owned subsidiary of The Sherwin-Williams Company, manufactures and
distributes a complete line of advanced technology paint and coating
systems for automotive and fleet refinishing industries.
The Barrett-Jackson Auction Company was established in 1971 and
headquartered in Scottsdale, Ariz., Barrett-Jackson specializes in
providing products and services to classic and collector car owners, astute
collectors and automotive enthusiasts around the world. The company
produces the "World's Greatest Collector Car Auctions(TM)" in Scottsdale,
Palm Beach, Fla., Las Vegas, and Orange County, Cali. Barrett-Jackson also
endorses a one-of-a-kind
collector car insurance offering for collector vehicles and other
valued belongings. For more information about Barrett-Jackson, visit
www.barrett-jackson.com or call (480) 421-6694.
Image Available: http://www2.marketwire.com/mw/frame_mw?attachid=1105951
CONTACT:
Lisa Mitchell
Sherwin-Williams Automotive Finishes Corp.
(216) 332-8513
Email Contact
Chris Lynch
Falls Communications
(216) 696-0229
Email Contact
