IRVINE, CA -- 04/03/08 --
Today the University of California, Irvine
Extension, along with the Web Analytics Association (WAA) and the
University of British Columbia (UBC) Continuing Studies announced
outstanding momentum and student response for its Certificate in Web
Intelligence program. Released in Q4 2007, the online program offers
students a comprehensive set of Web marketing, Web analytics, online
marketing optimization and online marketing analytics skills.
"I strongly recommend the Certificate in Web Intelligence," commented one
student. "I am currently taking a few courses for this certificate, and it
has helped me develop a deeper understanding of how web intelligence is an
integral part of presenting actionable data to our companies."
In a recent 2008 outlook survey from the WAA, roughly 50 percent of
respondents indicated they will invest in training, 38 percent in
consulting and 36 percent in staffing in 2008. The survey results suggest
that while the right marketing analytics tools are out there, organizations
are looking for experts, people who have a deep understanding of analytics
and online marketing optimization, to help them get the right results. As
more and more marketing dollars are moving to the Internet, there is an
industry-wide need for trained, talented and educated people in the field
of Web analytics.
The Certificate in Web Intelligence program provides students with a
well-rounded set of skills, from the basics to the advanced, and gives
graduates a strong competitive edge in the job market. Since the program
is designed and facilitated by international industry experts and analytics
professionals, students gain a solid grounding in the leading techniques
and innovative ideas that are driving the evolution of the analytics field.
For more information about UC Irvine Extension's Certificate in Web
Intelligence program or to enroll online, please visit
www.extension.uci.edu.
About the University of British Columbia Continuing Studies:
The University of British Columbia Continuing Studies provides flexible and
innovative educational opportunities for individuals who wish to upgrade
their skills for career reasons or explore topics out of general interest.
With approximately 16,000 registrations annually, UBC Continuing Studies
offers a wide range of programs to participants from local, national and
international markets. http://www.tech.ubc.ca
About the Web Analytics Association:
The Web Analytics Association is a not-for-profit professional organization
dedicated to promoting the understanding of web analytics through
education, advocacy, standards, research and technology. Founded by web
analytics industry leaders, the mission of the association is to unite and
foster the interests of practitioners, vendors, consultants and educators
who use, sell, install, implement, consult, teach or train in the field of
web analytics. For more information, or to become a member, please visit
http://www.webanalyticsassociation.org.
About UC Irvine Extension:
As the continuing education arm of UCI, UC Irvine Extension is dedicated to
providing a university-level learning experience for students, offering
thousands of exciting courses and programs to local, regional, and global
constituencies. UC Irvine Extension offers a rich array of academic and
community programs to support a diverse audience, from a wide selection of
academic programs to numerous campus activities. For more information,
please visit www.extension.uci.edu.
About the University of California, Irvine:
The University of California, Irvine is a top-ranked university dedicated
to research, scholarship and community service. Founded in 1965, UCI is
among the fastest-growing University of California campuses, with more than
27,000 undergraduate and graduate students and about 1,400 faculty members.
The second-largest employer in dynamic Orange County, UCI contributes an
annual economic impact of $3.3 billion. For more UCI news, visit
www.today.uci.edu.
Media Contacts:
Carla Vicens
blast! PR for the Web Analytics Association
(919) 833-9975
Email Contact
Raquel Collins
Senior Program Leader
UBC Continuing Studies, Division of Applied Technology
(604) 822-8666
Email Contact
