Corporate Social Responsibility | Business Wire | PR NewsWire | Marketwire | Realwire | ACN/JCN newswire | 247pressrelease | PRWeb

New CEA Study Segments Digital Photographer Market

ARLINGTON, Va. - 
      Six segments of digital photographers exist according to a new Consumer 
      Electronics Association (CEA) ® analysis. The study, The 
      Digital Photographer – Segmenting the Market to Gain Deeper Understanding, 
      shows the segments are the Frustrated Photo
Posted : Tue, 03 Nov 2009 16:18:39 GMT
Author : Consumer Electronics Association (CEA)
Category : Press Release
News Alerts by Email ( click here )
Press Release News | Home
ARLINGTON, Va. - (Business Wire) Six segments of digital photographers exist according to a new Consumer Electronics Association (CEA) ® analysis. The study, The Digital Photographer – Segmenting the Market to Gain Deeper Understanding, shows the segments are the Frustrated Photogs making up 25 percent of the market, Digital Curators (23 percent), One-Click Wonders (15 percent), Feature-Focused Photogs (16 percent), Picture Happy Socialites (10 percent) and Digital Mavericks (10 percent).

“Understanding how digital photographers are naturally grouped together, based on similar thoughts, behaviors, attitudes, interests, etc., will help companies in the consumer electronics industry better serve these consumers’ needs,” said Chris Ely, CEA senior research analyst.

The study focuses only on those who have used a digital imaging device with still photo capabilities within the past year, 61 percent of consumers. While only one percent of digital photographers consider themselves to be professionals or experts, the vast majority (63 percent) consider themselves to be average users.

The standalone digital camera is still the predominant device owned by digital photographers with 83 percent owning a standard point and shoot digital camera and 13 percent owning a more advanced SLR digital camera. However, 83 percent of digital photographers also own a cell phone and 27 percent own a smartphone. Looking at Digital Mavericks, the group with the most early adopters, only 56 percent are using a standalone camera, while 30 percent use cell phones or smartphones and 14 percent use digital camcorders showing a clear trend away from the single-purpose digital camera.

The Digital Photographer – Segmenting the Market to Gain Deeper Understanding (October 2009) study was fielded in September 2009. It was designed and formulated by CEA Market Research, the most comprehensive source of sales data, forecasts, consumer research and historical trends for the consumer electronics industry. Please cite any information to the Consumer Electronics Association (CEA)®. The complete study is available free to CEA member companies. Non-members may purchase the study for $999 at myCEA.CE.org . A webcast presentation is scheduled for November 3 (2-3 p.m. ET). To register, visit www.CE.org/Events/webcasts.asp or email Steve Kidera at skidera@CE.org.

About CEA:

The Consumer Electronics Association (CEA) is the preeminent trade association promoting growth in the $172 billion U.S. consumer electronics industry. More than 2,000 companies enjoy the benefits of CEA membership, including legislative advocacy, market research, technical training and education, industry promotion and the fostering of business and strategic relationships. CEA also sponsors and manages the International CES – Where Entertainment, Technology and Business Converge. All profits from CES are reinvested into CEA’s industry services. Find CEA online at www.CE.org.

UPCOMING EVENTS

  • CES New York Press Preview featuring CES Unveiled @ NY
    November 10, 2009, New York, NY
  • Future of Television East
    November 18-19, 2009, New York, NY
  • 2010 International CES
    January 7-10, 2010, Las Vegas, NV
  • Greener Gadgets
    February 25, 2010, New York, NY

Consumer Electronics Association (CEA)
Colleen Lerro
tel: 703-907-7080
e-mail: clerro@CE.org
www.CE.org
or
Steve Kidera
tel: 703-907-4358
e-mail: skidera@CE.org


Copyright © 2008 Business Wire. All rights reserved.
Share/Save/Bookmark

Article : New CEA Study Segments Digital Photographer Market
Print this article
Share this article

Stay Updated

News gadget on your Google homepage
Subscribe to a news feed in Google Reader



Related News

Research and Markets: Comprehensive Profiles of 1000 Machine Tools Companies Operating in the UK Market
DUBLIN - Research and Markets (

Research and Markets: Global Mobile Operator Forecast Report for 2009 - 2013
DUBLIN - Research and Markets (

Research and Markets: The Global Animation Industry - There is Perhaps no Genre of Film or Television More Global Than Animation
DUBLIN - Research and Markets (

Representatives of the nomination committee of Saab AB for the Annual General Meeting 2010
STOCKHOLM - Regulatory News: There has been a change in the nomination committee of Saab AB (STO:SAABB). After the change the nomination committee consists of the following representatives. Representatives:Marcus Wallenberg, Chairman of Saab AB

Handyman Services in Colorado Springs Raising the Bar on Customer Satisfaction
(EMAILWIRE.COM, November 26, 2009 ) Colorado Springs, CO – Handyman Services are popping up all over the place. More and more people are going into business for themselves due to the job market and unemployment rates. Handyman service is an easy b..

Handyman Services in Colorado Springs are Honest and Dependable
(EMAILWIRE.COM, November 26, 2009 ) Colorado Springs, CO – Handyman Services are advertised everywhere; Google search handyman services in your area and you will find many who claim to be the best and cheapest around. Unfortunately, handyman servic..

Track Contributions Made to Political Candidates at IQElections.com
(EMAILWIRE.COM, November 26, 2009 ) New York, NY - IQ Elections now offers a Directory of Political Candidates for interested voters who want to research campaign contributions made to politicians nationwide. This directory includes all candidates wh..

Have your Say
Name
Email
Subject
Your Comment

Enter Verification code
 
  

 
Follow The Earth Times
Subscribe to RSS Follow Earth Times on TwitterNews by email
Share/Save/Bookmark
 
 



 
Subscribe to free Earthtimes
News Alerts by Email Click here
For RSS Feeds Click here
or Create your own RSS

Add to Google Toolbar
Breaking News
Press Releases

 


The Earth Times
News Category

© 2009 www.earthtimes.org, The Earth Times, All Rights Reserved | Privacy Policy
Earth Times accept no responsibility or liability either directly or indirectly for views or opinions expressed in articles or comments.