NEW YORK - (Business Wire) MEC Bravo, a division of Mediaedge:cia (
www.mecglobal.com), has announced that Karina Dobarro has joined as Account Director, MEC Bravo. She will report to Gonzalo Del Fa, Managing Director.
Dobarro will be responsible for the Macy’s Hispanic Communications Planning Team. She will also oversee the Banco Popular, USPS, and Land Rover accounts. Before joining Mediaedge:cia, Karina was based at Vidal Partnership, where she managed The Home Depot media planning and buying unit. Previously, she was at Initiative Media in New York and San Francisco, working in the Broadcast and Spot Departments on a wide array of clients such as Bayer, Elizabeth Arden, Burlington, Taco Bell, Disney, and Home Depot.
“We are very excited to welcome Karina aboard the MEC Bravo team,” said Gonzalo Del Fa, Managing Director, MEC Bravo. “Her experience with this growing segment of the population puts us in a greater position to continue to develop communications planning aimed at the U.S. Hispanic market and we look forward to her insights as we continue to deliver actively engaging and results-driven campaigns for our clients.”
About Mediaedge: cia
Mediaedge:cia (MEC) is the first global communications planning and implementation agency. We get consumers actively engaged with our clients’ brands, leading to higher relevant awareness, stronger relationships and increased sales. Our services include communications planning, consumer insight and ROI, media planning and buying, interaction (digital, direct, search, analytics), retail consultancy, sponsorship, branded content and entertainment marketing. Our 4,000 highly talented and motivated people work with local, regional and global clients from our 220 offices in 76 countries. We are a founding partner of GroupM, WPP’s media investment management group.
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Matthew W. Caldecutt / Nicole Smith, 212-725-2295
matthew@trylonsmr.com
