DENVER, May 20 CO-Net-Return-Mrktg
DENVER, May 20 /PRNewswire/ -- Believing Internet marketing companies --
not their clients -- should shoulder the risk traditionally associated with
online marketing programs, one company has pioneered a performance-based
AdWords pay-per-click (PPC) management program that shields its clients from
the typical budget-busting fees associated with professional PPC management.
Launched over a year ago, Net Return Marketing's Performance-based PPC
Management Service (http://www.netreturnmarketing.com/ppc-management.html)
requires no up-front management fees, and what clients ultimately pay is in
direct proportion to the results Net Return Marketing (NRM) achieves in
optimizing their PPC accounts.
"The standard service model for PPC management companies typically
includes at least one if not all of the following: high up-front 'setup' fees,
long-term binding contracts, and monthly fees that typically range from ten to
twenty percent of the client's monthly PPC spend," explained Greg Jerum, CEO
of NRM. "What the model does not usually include, and what is standard in
NRM's performance-based contracts, is a real, binding guarantee that ensures
clients receive a reasonable return for the fees they are charged for
management."
For NRM's performance-based clients, the company's guarantee ensures the
clients pay nothing if their PPC accounts do not either measurably increase
sales volume or decrease advertising cost per sale.
Thanks to NRM's industry-leading process, however, that scenario is
unlikely to happen. "Every performance-based client we've worked with to date
has achieved a significant measurable improvement in account performance,"
said Jerum. Profiles of a few of the results NRM has attained for its clients
can be found at http://www.netreturnmarketing.com/client-results.html.
The company's Performance-based PPC Management Service begins with a free
initial evaluation in which one of NRM's PPC experts evaluates the client's
account. If the PPC expert feels there is room for significant performance
improvement, NRM then optimizes the account at no up-front cost to the client.
Compensation is not collected until performance improvements are achieved, at
which time NRM's compensation is a percentage of the real monetary value of
the performance improvement.
That means the program puts money in clients' pockets-at a time when many
companies feel they simply can't afford to keep spending money on marketing of
any kind.
"This service is well-positioned to help businesses during recessionary
times, because if they already have a baseline of advertising established with
Google AdWords or Yahoo! Search Marketing, we can optimize their PPC accounts
without having to charge up-front management fees," said Jerum. "What they
ultimately pay in compensation is only a percentage of new revenue or
advertising cost savings brought to their businesses. So if there is no new
revenue or no advertising cost savings, then no compensation is due."
Contact:
Greg Jerum
Net Return Marketing, Inc.
(800) 476 5163
greg@netreturnmarketing.com
http://www.netreturnmarketing.com
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SOURCE Net Return Marketing, Inc.
