NEWTON, MA -- 05/06/08 --
Neolane,
Inc., the software company for new generation marketing, today
announced that it has been named a finalist in the 5th Annual MITX
Technology Awards. The MITX What's Next Forum & Technology Awards
recognize innovative technologies developed in the New England area, as
well as the individuals and organizations responsible for driving these
advancements. The Massachusetts Innovation & Technology Exchange (MITX) is
the country's leading association bringing together digital marketing,
media and technology professionals to engage in what's next for the web and
how it impacts the marketing and business worlds. Neolane is a finalist in
the Marketing and Customer Relationship Technologies category.
Neolane provides the only enterprise marketing platform that effectively unites
emerging technologies such as mobile with traditional offline channels.
With comprehensive capabilities for campaign management, dynamic content management, marketing resource management, lead
management, analytics and reporting, Neolane offers its customers
the ability to control and automate multiple, complex marketing campaigns
with real-time measurement, with full integration into CRM systems.
Marketers can easily automate, control and measure the interactions with
their audiences using multiple digital channels -- whether via email, SMS,
video or mobile web -- while helping incorporate these interactions with
traditional direct mail communications, supporting more valuable,
behavioral-based two-way dialogue with customers. Unlike traditional marketing automation
software, Neolane was built from the ground up to natively support and
leverage emerging marketing technologies.
Neolane was named a finalist due, in part, to the impressive results
achieved by clients such as Accor Hotels, which deployed personalization
strategies and automated its marketing operations across multiple countries
and five languages. In its first year using Neolane, the leading hotelier
group was able to carry out two and a half times the number of campaigns it
ran in the previous year. Neolane's technology helped Accor Hotels cut
campaign preparation times in half, double response rates and save hundreds
of thousands of dollars.
"Today's marketers are tasked with creating relationships with customers
across more and more channels, while finding ways to keep track of consumer
preferences and communications to drive sales conversions -- all with fewer
resources. Neolane's enterprise marketing platform helps marketers to
continually close this marketing loop -- across channels -- with seamless
sophistication," said Patrick McHugh, executive vice president, Neolane,
Inc. "On behalf of Neolane, we are proud and honored to be recognized by
our peers in the Massachusetts technology community for the technical and
business advantages our product delivers to marketing organizations."
"In its fifth year, the MITX Technology Awards have attracted some of the
most distinguished technological innovations that the region has to offer,"
said Kiki Mills, executive director of MITX. "It is this tremendous
interest that enables our organization to accomplish its mission of uniting
the brightest minds in the digital marketing, media and technology
community and honoring their outstanding achievement."
Neolane will be recognized with the other finalists in the category of
Marketing and Customer Relationship Technologies at an awards ceremony
attended by the region's top technology and business professionals.
Winners will be announced at the ceremony at the Royal Sonesta Hotel on
Tuesday, June 3, 2008.
About MITX
Established in 1996, MITX -- the Massachusetts Innovation & Technology
Exchange is the leading industry organization focused on the web, bringing
together the digital technology, marketing and media community to engage in
what is next for the web and how it will impact the marketing and business
worlds. Reaching more than 6,000 professionals in New England, MITX is a
dynamic and growing community of thought leaders, collaborators, and
individuals in search of insight, education and opportunity. With more
than 60 events annually, MITX provides its members with the opportunity to
promote their companies to targeted audiences and provides a valuable forum
for networking to source potential business leads, partnerships, ideas,
funding and other likeminded peers in the industry. MITX is headquartered
in Cambridge, Mass. For more information please go to www.mitx.org.
About Neolane
Neolane drives marketing that delivers, with the only enterprise
marketing software that enables companies to integrate emerging
technologies such as mobile with traditional channels. Neolane provides a
single, open platform encompassing all the essentials for managing
campaigns, leads, dynamic content, marketing resources, customer data and
analytics. More than 100 of the world's most innovative marketers
including Accor Hotels, EMI Music, Sephora and Virgin Megastores/zavvi use
Neolane to improve effectiveness and drive revenue via cross-channel,
personalized marketing. Visit www.neolane.com.
