NAVTEQ and Iusacell Team-up to Help Educate Consumers on the Benefits of Navigation

CHICAGO, Nov. 4 /PRNewswire/ -- NAVTEQ, the leading global provider of digital map, traffic and location data for in-vehicle, portable, wireless and enterprise solutions, announced today that it is teaming-up with Iusacell, the first carrier to offer 3G coverage in Mexico, to launch a comprehensive marketing campaign geared at educating Mexican consumers on the benefits of turn-by-turn navigation in their mobile phones.

The campaign, set to launch at the beginning of November, will be comprised of in-store interactive kiosks, educational videos, printed materials and on-site product experts. Ten interactive kiosks will be available in Iusacell stores throughout Mexico located in Mexico City, Guadalajara, Monterrey, Puebla, Leon, Merida and Cancun. The interactive kiosks will provide customers with the opportunity to test out wireless devices equipped with COPILOTO UBICACEL, Iusacell's navigation application, first-hand. COPILOTO UBICACEL is powered by NAVTEQ® map data of Mexico.

"As the first and only comprehensive, navigable map supplier to wireless mobile phones in Mexico, we are pleased to work with premium carriers like Iusacell to help drive consumer education on the benefits of navigation in the wireless market," stated Jim Dineen, director and general manager--Mexico, NAVTEQ. "COPILOTO UBICACEL provides Mexican consumers with a navigation experience featuring turn-by-turn guidance, extensive Points of Interests as well as broad and comprehensive city coverage."

"Consumer demand for navigation-enabled handsets is growing, and COPILOTO UBICACEL utilizes NAVTEQ map data to provide consumers with both turn-by-turn navigation and premium content enabling them to reach Points of Interest and address destinations throughout Mexico," stated Saul Castro, 3G and value added services director--Iusacell.

NAVTEQ maps are unique in their representation of real-world driving conditions. With maps spanning 78 countries and territories, NAVTEQ has built one of the most robust and accurate geographic databases in the world. From turn restrictions to relative road crossing heights, NAVTEQ captures up to 260 data attributes in the NAVTEQ database to enable a quality navigation experience.

Known for their quality, NAVTEQ maps are built to a single data specification allowing customers to easily and cost-effectively move into new markets by optimizing their development efforts in one country for use in another. In addition to maps for Mexico, NAVTEQ provides maps in Latin America for Argentina, Brazil, Chile, Colombia, Peru and Venezuela. Additionally, a dedicated technical customer support team is available to assist customers with integrating its map into applications.

In Mexico, the NAVTEQ map covers approximately 470,000 km or 96% of the population. The Mexico map also contains over 144,000 Points of Interest (POIs) such as restaurants, hotels, gas stations and banks to provide users with the ability to select their destination by either the POI listing or address. NAVTEQ geographic analysts located in Mexico City and Leon use local knowledge and local contacts to collect and verify details of the roads. They drive thousands of kilometers each year and have local knowledge of road network changes helping to make NAVTEQ maps the freshest and most up-to-date.

About Grupo Iusacell
Grupo Iusacell, S.A. de C.V. (Iusacell, BMV: CEL) is a wireless cellular and PCS service provider in Mexico with a national footprint. Iusacell offers more and better voice communication and data services through state-of-the-art technology, such as its new 3G network, throughout all of the regions in which it operates. In addition to its core mobile telephony services, Iusacell also provides a wide range of other telecommunications services, including long distance, wireless local telephony and data transmission services.

About NAVTEQ
NAVTEQ is the leading global provider of digital map, traffic and location data that enables navigation and location-based platforms around the world. NAVTEQ supplies comprehensive digital map information to power automotive navigation systems, portable and wireless devices, Internet-based mapping applications and government and business solutions. The Chicago-based company was founded in 1985 and has approximately 4,400 employees located in 192 offices and in 43 countries.

NAVTEQ is a trademark in the U.S. and other countries. All rights reserved.

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