New Service Will Help Cultivate Growth in Sustainability and Healthy Products SAN FRANCISCO and SEATTLE, July 21
SAN FRANCISCO and SEATTLE, July 21 /PRNewswire/ -- NaturalPath Media
announced their launch of AdGuru(TM), the first self-service display
advertising platform for the sustainability and healthy lifestyle verticals.
Powered by AdReady(TM), AdGuru will provide green and natural health
advertisers an easy, end-to-end solution for creating and managing their
display ad campaigns within NaturalPath Media's network of over 80 leading
sustainability and healthy lifestyle websites.
"The AdReady platform gives advertisers an effective vehicle for targeting
green and healthy lifestyle enthusiasts," said Richard Rocca, Senior Vice
President of Sales & Business Development for NaturalPath Media. "This self-
service solution will help grow the sustainable and healthy lifestyle
categories by giving new and emerging brands an easy, effective way to
capitalize on the dramatic increase in consumer demand for green and healthy
products and services."
The AdGuru self-service solution allows advertisers to create banner
advertisements from over 600 customizable and market-tested templates or
upload their own creative. Advertisers will also be able to target their ads
based on geography and to NaturalPath Media's custom channels, including Eco-
Tech, Health & Wellness, Moms & Family, Lifestyle, Home & Garden,
Sustainability and Eating Well. Advertisers will also be able to set daily
budgets for their campaign, run real-time campaign reports and optimize based
on ad performance. The AdGuru platform is targeted at advertisers with budgets
under $10,000.
"Building online awareness for our conflict-free diamond jewelry is a huge
priority for our company," said Beth Gerstein, co-CEO of Brilliant Earth.
"NaturalPath Media's AdGuru platform will provide us a solution to reach
conscious consumers that works within our budget and gives us the control we
need to ensure we're maximizing that budget."
"We're excited that the AdReady platform will enable an expanded universe
of advertisers to market their products and services to NaturalPath Media's 12
million influencers," said Mark Feldman, AdReady's Senior Vice President of
Sales & Business Development.
About NaturalPath Media
With over 80 publishers and a combined reach of over 12 million monthly
unique visitors, NaturalPath Media is the largest and fastest growing media
network for the sustainability and healthy lifestyle vertical markets.
NaturalPath Media connects publishers, advertisers and audiences by selling
customized brand advertising programs to companies that seek to engage highly
influential green and healthy living consumers through its network of online
publishers. Headquartered in San Francisco, NaturalPath Media represents
leading websites such as DrWeil.com, Grist.org, EcoGeek.org, YogaJournal.com,
Mongabay.com, Wellness.com and ZenHabits.net and selects the best of green and
healthy living content on NaturalPath.com, its publisher network hub. For more
information about NaturalPath Media, please visit:
http://www.naturalpathmedia.com.
About AdReady
AdReady, Inc. was founded in 2006 by a team of Internet veterans to
transform the way businesses advertise online. As the first online self-
service display ad solution, AdReady enables marketers, of any size, to design
and deploy online display ads based on industry best practices. Marketers have
access to AdReady's data-rich library of original ad themes, real-time ad
customization tools, an intuitive Web-based interface and detailed reporting
on all performance aspects of their advertising campaigns. Headquartered in
Seattle, AdReady is backed by Bain Capital Ventures, Khosla Ventures and
Madrona Venture Group. http://www.adready.com
AdReady is a trademark of AdReady, Inc. and is registered in the US.
CONTACTS:
For NaturalPath Media
Jim Van Huysse, 415-495-6475; jim@naturalpathmedia.com
For AdReady, Inc.
Megan Prest, 206-792-5182; mprest@adready.com
This press release can be downloaded from www.naturalpathmedia.com and
www.adready.com
SOURCE NaturalPath Media
