Suit alleges Trademark Infringement, Deceptive Trade Practices, Consumer Protection Act Violation and others. NASHVILLE, Tenn., June 27
NASHVILLE, Tenn., June 27 /PRNewswire/ -- On Wednesday, attorneys for
NAMESAFE filed a Federal Complaint in the Middle District of Tennessee against
identity theft protection company LifeLock asserting that LifeLock and its CEO
Todd Davis attempted to steal the trademark and deceptively divert traffic
from search engine users intending to go to NAMESAFE.com. The suit alleges
various violations of Trademark Laws and the Tennessee Consumer Protection
Act, as well as other causes of action, asserting that LifeLock has attempted
to lead unsuspecting consumers who may have intended to go to Namesafe.com to
LifeLock.com instead.
"We have discovered that LifeLock has been sponsoring advertisements on
most major search engines including (among others) Google, Yahoo, Lycos, MSN,
Dogpile, and AOL, that deceptively led consumers to Lifelock.com.
Specifically, when you searched 'Namesafe.com' in any major search engine, you
found an advertisement that said 'Namesafe.com' but when you clicked on it,
you were not directed to the official site for NAMESAFE (www.namesafe.com),
but rather to our competitor, LifeLock.com," said NAMESAFE founder and CEO
David Ridings. "It is one of the most bizarre attempts to steal a company
brand and its costumers that I have personally seen. Ironically enough, we
consider it a form of 'corporate identity theft' from a company that is in the
business of protecting identities, and we really could not tolerate it. Having
said that, we expect it will stop today."
The suit filed Wednesday, June 25, 2008, seeks statutory damages and
attorney fees, as well as injunctive relief for the wrongful use of the
NAMESAFE brand, and the deceptive/misleading advertising practices.
About NAMESAFE
Founded by former police officer and attorney David Ridings, NAMESAFE
gives consumers an innovative option for total protection against what proves
to be the fastest growing crime in America. Not only do they protect clients
from becoming victims of identity theft, they will also provide legal support
across the nation to assist clients in the prosecution of anyone captured as a
result of the fraud alerts they set -- a benefit not offered by any other
company in this industry.
SOURCE NAMESAFE
