PASADENA, CA -- 09/25/08 --
myShape® (
www.myshape.com) announced today
that Downy®, a Procter & Gamble brand, has introduced a new Web site,
www.DownyDesignTags.com, with myShape, the Personal Shop(TM) for women on
the web as part of an online campaign to support the launch for P&G's New
Downy® TotalCare(TM) fabric enhancer.
myShape.com offers each woman her own Personal Shop from a rich assortment
of fashions from over 150 designers that flatter her shape, match her
measurements and reflect her personal style and fit.
The Downy Design Tag web experience leverages myShape's Personal Shop,
ShapeMatch® and color matching systems. Each woman is invited to
discover her shape and color palette, and share her results with a friend.
She can view a personalized Look Book that dynamically pulls the latest
fashions and best looks for her shape. Also featured are exclusive tips
from celebrity stylist Jorge Ramon, fashions from Ann Taylor LOFT and
advice on how to care for clothes so they continue to look new over time.
"We are thrilled to have been chosen by Downy to help deliver a uniquely
personalized experience for women on the web," said Linda Freedman, Chief
Marketing Officer for myShape.com. "At myShape, we offer only styles that
flatter a woman's shape and reflect her personal style and fit -- so she
can feel confident and radiant in anything she wears."
"Downy is committed to helping women discover clothing that not only looks
great but also makes them feel great," said Mary Pochobradsky, Downy
Marketing Director, P&G Fabric Care. "We talk to women all the time, and
they often talk about choosing clothing based on an image they want to
project. It can be a challenging and sometimes discouraging task, but when
they find the perfect outfit, it boosts their confidence so they look and
feel their best."
About myShape®
myShape® is the new Personal Shop for women on the web. An innovative
women's fashion retail site, myShape provides each member with her own
Personal Shop filled with clothing that match her measurements, body shape
and fashion and fit preferences. The Personal Shop(TM) and the
ShapeMatch® system are protected by issued and pending international
patents. myShape is outreaching to millions of women to provide them with
an effortless way to shop for apparel that fits and flatters(TM). For more
information go to http://www.myShape.com.
About Procter & Gamble
Three billion times a day, P&G brands touch the lives of people around the
world. The company has one of the strongest portfolios of trusted, quality,
leadership brands, including Pampers®, Tide®, Ariel®, Always®,
Whisper®, Pantene®, Mach3®, Bounty®, Dawn®, Pringles®,
Folgers®, Charmin®, Downy®, Lenor®, Iams®, Crest®, Oral-B®,
Actonel®, Duracell®, Olay®, Head & Shoulders®, Wella, Gillette®,
and Braun. The P&G community consists of over 135,000 employees working in
over 80 countries worldwide. Please visit http://www.pg.com for the latest
news and in-depth information about P&G and its brands.
CONTACTS:
For myShape:
Jamie Brown
Inspiring Minds Communications
(626) 791-5515
jamie@inspiringmindscom.com
Carla Sameth
Inspiring Minds Communications
(626) 564-0163
carla@inspiringmindscom.com
For Downy:
Alyson Mazzarelli
DeVries Public Relations
(212) 891-0470
amazzarelli@devries-pr.com
