- Site provides a more robust online shopping experience for Spanish-speaking customers - NEW YORK, June 30
NEW YORK, June 30 /PRNewswire-FirstCall/ -- JetBlue Airways Corporation
(Nasdaq: JBLU), together with website language management (WLM) company
MotionPoint Corporation, today announced the launch of the much-anticipated
Spanish version of www.JetBlue.com, offering a more robust online shopping
experience for the value airline's Spanish-speaking jetters. Customers who
prefer to shop for flights en espanol can now log on directly to
www.jetblue.com/espanol or click the link at the top of the JetBlue.com
homepage to access the site.
(Logo: http://www.newscom.com/cgi-bin/prnh/20080630/JETBLUELOGO )
While most of the content is a direct translation of the English version,
Hispanic-specific marketing messages and offers will also be posted. In the
first phase, more than 90 percent of the JetBlue.com site is Spanish-enabled.
Additional links, including: Work Here; Investor Relations; and some of the
airline's ancillary products will be translated in the near future.
Translation of JetBlue's kiosks, confirmation itineraries and pre-flight
emails and consumer emails will also be part of phase two.
To translate the site into Spanish and keep it updated, JetBlue hired
business partner MotionPoint Corporation. The company combines human
translation with technology to deliver a fully enabled, multilingual web
experience. Rather than building a second website, MotionPoint's
TransMotion(R) technology adds another "language layer" to the original
jetblue.com site.
"As JetBlue continues to expand into more and more Spanish-speaking
markets, it is essential that we provide a robust bilingual website to stay
culturally relevant to our largely diverse audience of JetBlue customers,"
said Michael Stromer, Director of Interactive Marketing for JetBlue Airways.
"MotionPoint gives us the responsiveness and translation quality that we
demand to preserve our brand and deliver the core JetBlue Experience to our
Latino and Hispanic communities."
"JetBlue is such an innovator when it comes to surprising and delighting
its customers. We are thrilled to be associated with JetBlue and are
particularly pleased with their commitment to serving the rapidly growing
Hispanic market here in the United States," said Chuck Whiteman, Senior Vice
President of Client Services for MotionPoint.
JetBlue recently announced expansion plans in Florida, Puerto Rico and the
Caribbean, including the Dominican Republic. The site is a further example of
the airline's commitment to its bilingual Customers and Crewmembers in its
efforts to grow its Hispanic markets.
MotionPoint Corporation offers clients a turnkey solution to publish their
fully functional websites in multiple languages. MotionPoint's proprietary
technology makes it easy to add any language to any website -- and radically
improves the ROI of doing so. The company serves U.S. based and international
clients from its headquarters in South Florida. For more information about
MotionPoint, please visit www.MotionPoint.com.
New York-based JetBlue Airways has created a new airline category based on
value, service and style. Known for its award-winning service and free TV as
much as its low fares, JetBlue is now pleased to offer customers Lots of
Legroom and super-spacious Even More Legroom seats. JetBlue introduced
complimentary in-flight e-mail and instant messaging services on aircraft
"BetaBlue," a first among U.S. domestic airlines. JetBlue is also America's
first and only airline to offer its own Customer Bill of Rights, with
meaningful and specific compensation for customers inconvenienced by service
disruptions within JetBlue's control. Visit www.jetblue.com/promise for
details. JetBlue serves 53 cities with 600 daily flights. With JetBlue, all
seats are assigned, all travel is ticketless, all fares are one-way, and an
overnight stay is never required. For information or reservations call
1-800-JETBLUE (1-800-538-2583) or visit www.jetblue.com.
DIRECTV(R) service is not available on flights outside the continental
United States. (C)2008 JetBlue Airways
This press release contains statements of a forward-looking nature which
represent our management's beliefs and assumptions concerning future events.
Forward-looking statements involve risks, uncertainties and assumptions, and
are based on information currently available to us. Actual results may differ
materially from those expressed in the forward-looking statements due to many
factors, including, without limitation, our extremely competitive industry;
increases in fuel prices, maintenance costs and interest rates; our ability to
implement our growth strategy, including the ability to operate reliably the
EMBRAER 190 aircraft and our new terminal at JFK; our significant fixed
obligations; our ability to attract and retain qualified personnel and
maintain our culture as we grow; our reliance on high daily aircraft
utilization; our dependence on the New York metropolitan market and the effect
of increased congestion in this market; our reliance on automated systems and
technology; our being subject to potential unionization; our reliance on a
limited number of suppliers; changes in or additional government regulation;
changes in our industry due to other airlines' financial condition; and
external geopolitical events and conditions. Further information concerning
these and other factors is contained in the Company's Securities and Exchange
Commission filings, including but not limited to, the Company's 2007 Annual
Report on Form 10-K and Quarterly Reports on Form 10-Q. We undertake no
obligation to update any forward-looking statements to reflect events or
circumstances that may arise after the date of this release.
CONTACT:
JetBlue Corporate Communications
(718) 709-3089
CorporateCommunications@jetblue.com
JetBlue Reservations
(800) JET-BLUE (538-2583)
http://www.jetblue.com/?source=pr
SOURCE JetBlue Airways Corporation
