RightNow Hosts Annual Higher Education User Group May 12-13 at University of West Florida BOZEMAN, Mont., May 12
BOZEMAN, Mont., May 12 /PRNewswire-FirstCall/ -- RightNow(R) Technologies
(Nasdaq: RNOW) today announced that more than 140 colleges and universities
use its on demand customer relationship management (CRM) solution to recruit
and retain students. The RightNow Higher Education solution includes guides
and templates, based on industry best practices gleaned from RightNow's work
with schools such as Columbia University, Imperial College London, and
Minnesota State Colleges and Universities. It is available under RightNow's
software-as-a-service delivery model, which allows institutions to implement
quickly, while minimizing up-front investment and risk.
Today, higher education institutions consider attracting and keeping
qualified students to be a top priority and major challenge given budget
constraints, competition from other schools, and Internet-savvy prospective
students that expect immediate access to information. The RightNow Higher
Education solution helps learning institutions attract and retain students by
providing staff with a single view of each student, including all interaction
history, which enables highly personalized service. In addition, RightNow
helps schools to provide immediate, online access to a wide range of
information, such as financial aid details, registration requirements and
housing. The RightNow solution also includes guides to help drive and track
recruiting efforts.
For example, the University of South Florida (USF) uses RightNow to manage
student and support interactions across all student touch points including
phone, email, web and chat. With RightNow, USF has saved approximately
$500,000 over three years while student population grew 10 percent. USF also
uses RightNow to automatically distribute and tabulate satisfaction surveys,
capturing valuable feedback from students and employees about university
services. USF can then analyze the information gathered to identify areas for
service growth.
Using RightNow, Victoria University of Wellington, New Zealand, delivers
highly personalized information to a diverse range of prospective students
while meeting extremely tight cost constraints. "RightNow has helped us
quickly, accurately and cost effectively communicate with prospective
students, bolstering our recruiting efforts," said Charles Brooks, the
university's international e-marketing manager.
"Universities and colleges are under pressure to develop and maintain
relationships with prospects, students, parents, alumni and internal staffs
even as their budgets are being reduced," said Danielle Wanderer, vice
president of industry and North America marketing at RightNow. "RightNow
provides a tailored solution that leverages extensive industry experience and
best practices from our more than 140 higher education clients to help
institutions recruit, retain, and inform students."
RightNow's annual Higher Education User Group will be held May 12-13,
2008, hosted on campus by RightNow customer University of West Florida (UWF).
RightNow is helping UWF support the expansion of its online campus by
effectively marketing distance learning services and better serving current
students via phone, email, web and online chat.
About RightNow Technologies
RightNow (Nasdaq: RNOW) delivers the high-impact technology solutions and
services organizations need to cost-efficiently deliver a consistently
superior customer experience across their frontline service, sales and
marketing touch-points. Approximately 1,800 corporations and government
agencies worldwide depend on RightNow to achieve their strategic objectives
and better meet the needs of those they serve. RightNow is headquartered in
Bozeman, Montana. For more information, please visit http://www.rightnow.com.
RightNow is a registered trademark of RightNow Technologies, Inc. NASDAQ
is a registered trademark of the NASDAQ Stock Market.
SOURCE RightNow Technologies
