HALIBURTON, ONTARIO -- 11/03/09 --
As the calendar year comes to an end,
businesses of all kinds are organizing their marketing plans for 2010 --
and dentists should be no exception, says Patient News Publishing, a
leading dental marketing company.
"Most dentists expect the economy to get better in the next several months.
It's critical that dental practices take advantage of this early stage
recovery period by initiating targeted direct mail before the competition
ramps up again," said Karen Galley, President of Patient News Publishing.
"Since a dental practice's growth is dependent on a steady new patient
flow, and a high percentage of consumers are still fearful of the dentist,
it's important that they develop a communication strategy that alleviates
fear, establishes trust, and addresses their target market in a method
that's preferred."
By using their marketing dollars more efficiently and targeting healthcare
decision makers directly (versus mass advertising in newspapers, TV, radio,
etc.), dentists can maintain their current client base while gaining new
patients at the same time. With everyone jumping on the less expensive
e-bandwagon, it's important to remember that consumers ages 45 and older
still prefer to receive and respond most to printed direct mail.
Patient News Publishing can help dentists attract this powerful consumer
group with their innovative, exclusive neighborhood dental marketing
campaigns which target the ideal demographic -- women. Their dental newsletters
feature variable data marketing and actual recipient names printed
throughout custom content written and designed to generate response from
these important decision makers.
"We also purchase a refreshed list of female head of household names for
use in each dentist's newsletter or postcard direct mail campaign for an
even more personalized approach," said Galley. "With a proven lift in
response of up to 40%, we have seen an influx of dentists signing up for
our neighborhood dental marketing campaigns."
Patient News Publishing offers a full suite of dental advertising products
including the aforementioned customized postcards and newsletters designed
to increase new patient flow and improve patient retention; and they
support the busy practitioner by project managing each initiative. All of
their dental marketing products are tailored to help achieve the specific
goals of each dental practice, while maintaining a unique, customized, and
timely look and feel.
For additional information on dental newsletters and printed dental
advertising from Patient News Publishing call 800.667.0268 or visit
www.patientnews.com.
About Patient News Publishing:
Patient News Publishing is North America's most comprehensive and
innovative newsletter, postcard and referral cards
provider. Founded in Canada in 1992, the company produces award-winning
healthcare and dental marketing products in Canada, the United States, and
the United Kingdom.
Contact:
Patient News Publishing
800-667-0268
