CHICAGO, April 1, 2008 /PRNewswire/ -- Monster.com recruitment ads drew 12.75 times more job seekers per advertisement in Q4 2007 than in Q1 2007 according to a study by New Office, an independent recruiting and staffing firm in Chicago.
"In Q4, our data shows that our Monster.com ads drew 12.75 times more applicants per advertisement than they did in Q1, which was remarkable when compared to Careerbuilder and Craigslist," said Chuck Smith, President of New Office. "Our job ads on Craigslist.org drew about 73% more job seekers, and our job ads on Careerbuilder.com drew 48% more job seekers in Q4 2007 than in Q1 2007."
Applicants per Advertisement in 2007
Q1 Q2 Q3 Q4 % Increase
from Q1 to Q4
CareerBuilder 102 122 140 151 48 %
Craigslist 44 46 56 76 73 %
Monster 4 6 18 55 1275 %
New Office tracked the direct referral sources for each person who arrived at one of their online, pre-employment applications between January 1, 2007 and December 31, 2007. The company then compared the performance of each of its ads on three major job boards: CareerBuilder (http://www.careerbuilder.com/), Craigslist (http://www.craigslist.org/), and Monster (http://www.monster.com/). A combined total of 59,139 job seekers came directly from one of these three job boards in 2007. The duration of run times varied between job boards, as Monster.com ads run for 60 days and Craigslist and CareerBuilder ads run for 30 days.
"Our study showed a gradual increase in the number of job seekers per advertisement across all three job boards, which coincides with economic reports of a growing pool of people looking for work," said Smith. "But Monster's increase was remarkable. Based on this jump, New Office is advising our clients to take another look at Monster if they had a poor response in the past. At Monster's current pricing of about $375 for one 60-day ad, we are spending about $6.80 in recruitment advertising dollars for each job seeker from Monster.com. That's a significant improvement in ROI over Q1 when we were paying at least $93.75 for each job seeker from Monster.com. Whatever Monster is doing, it's working."
Smith also touched on the unique methodology of New Office's study. "This study differs from any other in that we collect hard data from logs on our dedicated server. Our process accurately determines which web pages referred job seekers to our employment applications. Most studies of job board effectiveness rely on survey data from applicants, but our methodology enables us to eliminate human error and see exactly how job seekers are finding our applications."
Data tables are available via email request to info@new-hire.com. Job boards that wish to be included in future studies should also send requests to info@new-hire.com.
Established in 1985, New Office provides recruitment process outsourcing via the web-based Candidate Management Software NewHire(TM) and professional recruiting, pre-screening, and testing services. Chuck Smith speaks about recruiting topics at events across the country. More information is available at http://www.newoffice.com/ or http://www.new-hire.com/.
New Office
