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ModiFace Announces Breakthrough in Eyelash and Hair Simulation Technology

Posted : Mon, 09 Nov 2009 13:45:29 GMT
Author : ModiFace, Inc.
Category : Press Release
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TORONTO, Nov. 9 /PRNewswire/ -- ModiFace, the Toronto virtual makeover company that has developed patent-pending systems for simulating the effects of virtual hairstyles, anti-aging treatments, weight-loss, and most recently a wide variety of cosmetics products, today is announcing a breakthrough in the simulation of virtual eyelashes, mascara, and hair simulation technology.

(Photo: http://www.newscom.com/cgi-bin/prnh/20091109/CG06988)

The new patent-pending technology, BrightLash(TM) , draws individual hairs on a user-uploaded photo with a look, texture, and color that matches real hair. This technology, in development for nearly 2 years in ModiFace Labs, allows for very fine control of virtual eyelashes or hair, including length, texture, color, volume, as well as several other parameters.

"Until now, simulating mascara on a user-uploaded photo consisted of displaying a pre-generated template on the photo. Now, with our BrightLash technology, we can simulate individual lashes in a photo-realistic way by drawing each individual lash with a color, texture, shape, length and volume that is desired," observed Parham Aarabi, ModiFace's CEO who personally spearheaded the development of the BrightLash technology.

With this development, ModiFace can now simulate, in a photo-realistic way, the effects of lengthening, colorizing, and volumizing mascaras with a level of realism and detail that could not have been previously achieved. ModiFace will launch the BrightLash technology on partnering websites in the coming months.

To inquire further about BrightLash, please contact info@modiface.com for further information.

About ModiFace
ModiFace Inc. is a leading technology provider for anti-aging, weight-loss, color cosmetics, and hairstyle virtual makeover technologies. Founded in 2006 by University of Toronto professor Parham Aarabi, ModiFace's fully-automated virtual makeover technology is the result of over a decade of research at Stanford University and the University of Toronto, and is the subject of 11 patents and more than 50 scientific publications. This technology is currently licensed to 23 beauty brands and media companies, and powers some of the most popular web, social network, and mobile makeover applications. For more information please visit www.modiface.com

SOURCE ModiFace, Inc.


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