NEW YORK, NY and HERZLIA, ISRAEL -- 09/21/09 --
Today, MIND360 formally
announced its game-based approach to brain fitness. The company's
integrated approach combines three key elements of brain fitness -- activities that focus
on specific cognitive skills, activities that compel repetition, and
personalized coaching. When fully utilized, the company's games should
enhance the player's mental acuity, enrich their quality of life, maximize
their overall potential, and promote a feeling of achievement and
satisfaction. As such, it is the most effective solution on the market.
MIND360's brain-training games are aimed at a wide-ranging audience of ages
35 through 60, from parents to baby boomers to seniors. The company aims to
make brain fitness technology widely available, ultimately promoting a
healthier society comprised of healthier people.
To accomplish this goal, MIND360 called upon leading cognitive
psychologists and world-class online game designers to create both fun and
scientifically-proven methods for boosting and sustaining mental health.
The company's interactive online solutions are cost-effective and combine
unique cognitive training methods and
engaging activities, plus coaching and personal feedback. To make brain
training even more enjoyable, the company connects people who share similar
interests and lifestyles, through messaging, chats, and forums.
"With MIND360's online game-based solution, users will be offered a
personalized training program based on their cognitive skills -- a program
designed to maximize their thinking abilities," said Danny Aboody, MIND360
CEO. "As they train their brains, MIND360 creates a personal cognitive
profile that allows users to compare themselves to their friends,
neighbors, and high-school classmates.
"MIND360 users have said they can stay focused for longer periods of time
with increased alertness and awareness," stated Aboody. "Others have said
they can make faster and wiser decisions, that their productivity has
increased, and that they can easily remember the names and faces of people
they meet. The best part is that people who have used MIND360's
brain-training solutions feel better about themselves."
"Comprehensive mental training is very important to MIND360," said Dr. Eran
Chajut, MIND360's chief scientist. "Our programs are scientific, offering
users a focused activity for training on a specific cognitive skill -- but
they are also a lot of fun, which is why they keep on playing. "MIND360 also
provides an exceptional user experience with customized personal training
programs to heighten existing cognitive skills and facilitate swift
progress."
MIND360's engaging brain training games strengthen key cognitive functions,
including memory, attention, executive functions, thinking and reasoning,
and visual perception, and all in enjoyable ways. The solution comprises a
proprietary Systematic Measure Reporting and Tracking (SMRT) system, which
provides feedback detailing cognitive strengths and weaknesses. Each
program comes complete with a personal coach to provide personalized
feedback. MIND360 offers online forums for easy access to cognitive science
information as well as the opportunity for members to challenge other
members at brain games.
Giving back to society is important to MIND360. As such, the company has
embarked on a Care to Share Charity Campaign whereby it is inviting the
public to select a worldwide, non-profit organization actively promoting
personal development, well being, or education, to which MIND360 will
donate funds. The selected charity will receive 10% of the company's
profits, up to $100,000 per year. Anyone is free to nominate the
charity of their choice by voting for their favorite organization's
name.
About MIND360.com
MIND360.com is a leading provider of scientific brain training games for
improving users' key cognitive skills through fun and effective techniques.
Cognitive abilities trained include: memory, attention, executive
functions, thinking and reasoning, and visual perception. Users select
their own Personal Training Program which comes complete with a personal
trainer and constant feedback to ensure their swift and noticeable
progress. For more information, please visit the MIND360 website at:
www.MIND360.com/.
