Millennium Hotels & Resorts Names 5W Public Relations Agency of Record for US Destinations

NEW YORK, Oct. 29 /PRNewswire/ -- Millennium Hotels & Resorts announced today that it has engaged 5W Public Relations, one of the nation's 25 largest public relations firms, as the PR agency of record for all 15 Millennium hotel and resort properties in the United States. 5WPR will work with Millennium on strategic planning, media relations, and a full-scale marketing communications campaign for the national brand, as well as for each of the individual properties.

"We've had a great experience in working with Millennium locally, with New York properties," said Ronn Torossian, President and CEO of 5W Public Relations. "We're now thrilled to be engaged with the brand on a national level as their PR agency of record."

Comprised of 15 properties in the US, Millennium Hotels & Resorts destinations include:

• Millennium Alaskan Hotel Anchorage (Anchorage, AL)
• Millennium Bostonian Hotel Boston (Boston, MA)
• Millennium Harvest House Boulder (Boulder, CO)
• Millennium Hotel Buffalo (Buffalo, NY)
• Millennium Knickerbocker Hotel Chicago (Chicago, IL)
• Millennium Hotel Cincinnati (Cincinnati, OH)
• Millennium Hotel Durham (Durham, NC)
• Millennium Biltmore Hotel Los Angeles (Los Angeles, CA)
• Millennium Hotel Minneapolis (Minneapolis, MN)
• Millennium Maxwell House Nashville (Nashville, TN)
• Millennium Broadway Hotel New York (New York, NY)
• Millennium UN Plaza Hotel New York (New York, NY)
• The Premier Hotel (New York, NY)
• Millennium Resort Scottsdale McCormick Ranch (Scottsdale, AZ)
• Millennium Hotel St. Louis (St. Louis, MO)
  

"We were looking for a PR agency that demonstrated big thinking and a proven track record of achieving results, and 5WPR has truly distinguished themselves," said Diane Sanker, Vice President Sales, North America. "We are looking forward to a continued, mutually rewarding partnership."

About 5WPR

5W Public Relations (www.5wpr.com) is a full-service public relations firm known for implementing cutting-edge, customized media programs designed to impact client specific business goals and objectives. 5WPR's energetic, fast-paced, and focused culture earned the firm a spot on the INC. 500 list and the title of "fastest-growing agency" three years in a row. One of the 25 largest PR firms in the US, the agency maintains practice areas in consumer, technology, health and wellness, entertainment, lifestyle, fashion, and corporate communications. The growth and recognition of 5WPR stems from a focused, smart, and creative staff that expertly communicates client messages to impact ROI. The team is led by CEO, Ronn Torossian, and has the understanding and ability to harness the newest tools in a rapidly changing media landscape. This 24/7 approach to the media led the industry's foremost trade magazine to describe 5WPR as "aggressive in a way that clearly resonates with clients looking for a firm staffed with type A-plus personalities, a BS-free approach, and results from Day One."

About Millennium Hotels & Resorts

Millennium Hotels & Resorts is comprised of 15 properties across the United States, as well as properties located internationally. The US properties include: Millennium Alaskan Hotel Anchorage (Anchorage, AL); Millennium Bostonian Hotel Boston (Boston, MA); Millennium Harvest House Boulder (Boulder, CO); Millennium Hotel Buffalo (Buffalo, NY); Millennium Knickerbocker Hotel Chicago (Chicago, IL); Millennium Hotel Cincinnati (Cincinnati, OH); Millennium Hotel Durham (Durham, NC); Millennium Biltmore Hotel Los Angeles (Los Angeles, CA); Millennium Hotel Minneapolis (Minneapolis, MN); Millennium Maxwell House Nashville (Nashville, TN); Millennium Broadway Hotel New York (New York, NY); Millennium UN Plaza Hotel New York (New York, NY); The Premier Hotel (New York, NY); Millennium Resort Scottsdale McCormick Ranch (Scottsdale, AZ); Millennium Hotel St. Louis (St. Louis, MO). www.millenniumhotels.com