LONDON, September 4 Ticketmaster
LONDON, September 4 /PRNewswire-FirstCall/ -- Ticketmaster (NASDAQ:TKTM),
the world's leading live entertainment ticketing and marketing company, will
be using its latest ticketing innovation, Paperless Ticket(TM) for the first
time in Europe when Metallica launch their new album Death Magnetic live at
The O2 in London on September 15.
Ticketmaster is constantly looking at the use of new technology in order
to offer a more secure and safe ticketing experience for fans, clients and
artists. Paperless Ticket allows quick and secure access to venues.
More than 15,000 people are expected to attend the event but tickets will
not exchange hands with this latest innovative and secure technology. And,
fans will not have to wait at box-offices to collect tickets. Customers using
a credit card/Visa debit card to purchase their tickets will not be sent a
ticket but will be required to arrive at the venue with their credit card and
photo identification. Their card will then be swiped, they will be given a
receipt, and they will then be granted entry to the event. The entire process
is quick, secure and simple.
The Death Magnetic release party will go on sale to Fan Club and Mission
Metallica members only from September 1st. The event is promoted by Stuart
Galbraith for Kilimanjaro Live /AEG.
Chris Edmonds, Managing Director, said "The drive behind this innovative
ticketing technology is our continued desire to provide our clients with new
ways to provide quick and secure ticketing systems for their events.
Paperless ticketing means no box-office collection queues for these tickets
with entry being given on the swipe of the credit card used for the booking
and photo ID checked by venue staff. This benefits both the consumer and the
venue by allowing secure, smooth and fast entry to events."
Stuart Galbraith, Kilimanjaro CEO, said, "Metallica want to ensure that
all the proceeds from this launch party to go directly to charity. They also
want the audience to be all Fan Club and Mission Metallica members. By
working closely with Ticketmaster and their Paperless Ticket technology we
can deliver the band's wishes and minimise the possibility of charitable
tickets being resold in the secondary market. Airline customers are now very
used to arriving at check-in with just a credit card as validation and I
believe that the Ticketmaster Paperless Ticket system heralds the launch of a
new phase in concert ticketing that will quickly be adopted by gig goers in
exactly the same way."
Additional information on Ticketmaster's Paperless Ticket can be seen at:
http://www.prnewswire.com/mnr/ticketmaster/33099/
About Ticketmaster UK
As the world's leading live entertainment ticketing and marketing
company, Ticketmaster connects the world to live entertainment. Ticketmaster
operates in 20 global markets, providing ticket sales, ticket resale
services, marketing and distribution through www.Ticketmaster.com, one of the
largest e-commerce sites on the Internet; approximately 6,700 retail outlets;
and 21 worldwide call centres. Established in 1976, Ticketmaster serves more
than 10,000 clients worldwide across multiple event categories, providing
exclusive ticketing services for leading arenas, stadiums, professional
sports franchises and leagues, college sports teams, performing arts venues,
museums, and theatres. In 2007, the company sold more than 141 million
tickets valued at over $8.3 billion on behalf of its clients. Ticketmaster is
headquartered in West Hollywood, California and is traded on the NASDAQ stock
exchange (NASDAQ: TKTM).
SOURCE Ticketmaster UK Ltd
