Mercent Supports Google Commerce Search™; First Online Channel Management Solutions Provider To Offer Turnkey Integration With Google’s New Site Search Technology

Seattle, WA November 5, 2009 -- Marketwire – Mercent™, a leading provider of on-demand marketing solutions for retailers, today announced support for Google Commerce Search™ (GCS) ─ Google’s new hosted enterprise site search product.

Mercent is the first online channel management solutions provider to announce data feed support for Google Commerce Search -- a powerful search solution that enables online retailers to provide online shoppers with fast, accurate and highly relevant product search results Google is known for, directly through their own eCommerce websites. Mercent supports GCS by providing complete data feed integration with the GCS platform through Mercent Retail® ─ Mercent’s online channel management platform. Integration is seamless with GCS features and functionality.

Mercent handles all aspects of the product feed integration with GCS on behalf of the merchant; including feed formatting for Google’s XML APIs, data mapping and content augmentation to support parametric search and product promotions, and search optimization for effective search performance. Once integrated with Mercent Retail, retailers are able to deliver rich and search-optimized catalog product information to the GCS platform for indexing by Google. When a shopper searches using a specific term or phrase on the retailer’s eCommerce site, Google delivers immediate and highly relevant product results specific to the search query – results critical to delivering an exceptional online shopping experience that helps promote buyer conversion.

Mercent CEO Eric Best commented, “Mercent is pleased to offer retailers fast, easy access to yet another value-added retail service ─ Google Commerce Search™. GCS product support is further evidence Mercent is the proven partner for retailers looking to take full advantage of innovative, profit-generating services across the eCommerce industry.”

About Mercent Retail™
Mercent Retail™ is an on-demand, online channel management platform designed exclusively for multi-channel retailers. The solution gives merchants the power to reach more than 250 million customers with targeted products, advertisements and promotions through the most popular online marketing channels. Based on a proven and industry-leading platform, Mercent Retail™ offers seamless integration with back-end retail e-commerce systems and turnkey data integration with analytics and paid search platforms to give retailers campaign intelligence and the power to change product promotions and offers ‘on-the-fly.' Most important, the SAAS platform makes it easy and cost-effective for merchants to increase sales revenue, improve gross margins and optimize their return on advertising spend by promoting and selling the right products with the right merchandising offers on key retail channels.

Mercent Retail™ helps the world's leading online retailers promote their products across online transactional marketplaces like Amazon and eBay. The technology handles the complex and unique challenges of managing multiple data feed exchanges and is ideally suited for connecting retail systems with sophisticated online marketplace and comparison shopping APIs. Mercent Retail also addresses the correct mapping of products, automates order processing, and provides ongoing data feed monitoring to rapidly and efficiently grow marketplace revenues.

Information regarding Mercent Retail shopping feed management technology, Mercent Performance marketing services, and the complete list of online marketing channels in the Mercent Shopping Network are available at www.mercent.com.


About Mercent
Mercent is a leading provider of online channel marketing technology and services for retailers. Through its award-winning Mercent Retail™ SAAS technology and Mercent Performance™ professional services, Mercent helps the world’s most successful online merchants including 1-800-Flowers, Bass Pro Shops, Brookstone, GUESS?, L'Occitane USA, Redcats Group, and REI optimize online shopping channel marketing campaigns to drive customer acquisition, revenues, profits, and inventory velocity. Mercent is the single point of integration with a vast online advertising network that includes transactional marketplaces such as Amazon.com and eBay; comparison shopping engines (CSEs) such as Shopping.com and NextTag; affiliate marketing programs such as LinkShare and the Google Affiliate Network; and other product advertising channels including Microsoft Bing Cashback and Google Product Ads. The company is a ‘Selling on Amazon.com’ Certified System Integrator, Buy.com Gold Certified Partner, eBay Certified Provider, certified Google Product Search Partner and Yahoo! Search Submit Pro certified feed provider. Founded by a seasoned team of Amazon.com veterans, Mercent is a venture-funded company based in Seattle, WA. For more information, visit www.mercent.com.

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