McGraw-Hill Education and Amazon Expand Strategic Alliance to Include Higher Education Content on Kindle and Kindle DX
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Thu, 06 Aug 2009 16:37:58 GMT |
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NEW YORK, Aug. 6 NY-McGraw-Hill-AMZN
NEW YORK, Aug. 6 /PRNewswire/ -- McGraw-Hill Education announced today that it has expanded its strategic alliance with Amazon.com, Inc., to introduce the publisher's higher education content on Kindle and Kindle DX, Amazon's portable readers that wirelessly download books, blogs, magazines and newspapers to a high-resolution electronic paper display. This collaboration builds upon the wide range of McGraw-Hill Professional titles, which have been available through the digital device since its inception.
"McGraw-Hill is committed to developing innovative learning solutions and options to empower students to achieve academic success," said Ed Stanford, president, McGraw-Hill Higher Education. "This collaboration with Amazon enables McGraw-Hill to increase the reach of its digital content through the Kindle DX. The modern student body increasingly requires digital access and capabilities, and we are pleased to be strengthening our partnership with Amazon to help meet these critical needs."
"We're thrilled to be working with McGraw-Hill to expand the selection of content available on Kindle and Kindle DX," said Laura Porco, director of Kindle books. "Our focus is on providing our customers, including our student customers, with the best possible experience, and we're excited to be able to offer them this new higher education content."
In addition to the over 3,000 professional business, medical and technical titles currently available for Kindle and Kindle DX, McGraw-Hill will now be offering over 100 top selling higher education titles in business, economics, science, math, humanities, foreign languages, and social sciences.
As e-books become a household term across the nation, America's colleges and universities are embracing this digital learning solution to achieve improved student retention and pass rates while at the same time lowering the overall cost of instruction.
"The Kindle DX enables our students to access their course content anytime, anywhere," said Ed Lazowska, the professor of computer science & engineering at the University of Washington. "We look forward to seeing how the device affects the engagement of both students and faculty in the educational experience."
McGraw-Hill Higher Education content will be used in Amazon's on-campus trial programs to make Kindle DX devices available to students this fall. Participating colleges and universities will distribute hundreds of Kindle DX devices to students spread across a broad range of academic disciplines. In addition to reading on a considerably larger screen, students will be able to take advantage of popular Kindle features such as the ability to take notes and highlight, search across their library, look up words in a built-in dictionary, and carry all of their books in a lightweight device.
This announcement is the latest in a long history of cooperative developments between Amazon and McGraw-Hill. Both companies have experienced great success over the years with initiatives such as "Search Inside the Book," "Amazon Upgrade," print on demand, as well as offering thousands of e-books. McGraw-Hill and Amazon will continue to be a leading force in the fast-growing education e-book market.
About McGraw-Hill Higher Education:
McGraw-Hill Higher Education, a unit of McGraw-Hill Education, is a premier provider of teaching and learning solutions for 21st century post-secondary and higher education markets worldwide. Through a comprehensive range of traditional and digital education content and tools, McGraw-Hill Higher Education empowers educators and prepares professionals and students of all ages to connect, learn and succeed in the global economy. McGraw-Hill Education, a division of The McGraw-Hill Companies (NYSE: MHP), has offices in 33 countries and publishes in more than 65 languages. Additional information is available at http://www.mheducation.com/.
About Amazon.com
Amazon.com, Inc. (Nasdaq: AMZN), a Fortune 500 company based in Seattle, opened on the World Wide Web in July 1995 and today offers Earth's Biggest Selection. Amazon.com, Inc. seeks to be Earth's most customer-centric company, where customers can find and discover anything they might want to buy online, and endeavors to offer its customers the lowest possible prices. Amazon.com and other sellers offer millions of unique new, refurbished and used items in categories such as Books; Movies, Music & Games; Digital Downloads; Electronics & Computers; Home & Garden; Toys, Kids & Baby; Grocery; Apparel; Shoes & Jewelry; Health & Beauty; Sports & Outdoors; and Tools, Auto & Industrial.
Amazon Web Services provides Amazon's developer customers with access to in-the-cloud infrastructure services based on Amazon's own back-end technology platform, which developers can use to enable virtually any type of business. Examples of the services offered by Amazon Web Services are Amazon Elastic Compute Cloud (Amazon EC2), Amazon Simple Storage Service (Amazon S3), Amazon SimpleDB, Amazon Simple Queue Service (Amazon SQS), Amazon Flexible Payments Service (Amazon FPS), Amazon Mechanical Turk and Amazon CloudFront.
Amazon and its affiliates operate websites, including www.amazon.com, www.amazon.co.uk, www.amazon.de, www.amazon.co.jp, www.amazon.fr, www.amazon.ca, and www.amazon.cn.
As used herein, "Amazon.com," "we," "our" and similar terms include Amazon.com, Inc., and its subsidiaries, unless the context indicates otherwise.
SOURCE McGraw-Hill Education
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