Match.com to Become Exclusive Online Dating Partner for ninemsn in Australia and Terra throughout Latin America DALLAS, May 19
DALLAS, May 19 /PRNewswire/ -- Match.com, an operating business of IAC
(Nasdaq: IACI), today announced two new distribution partnerships, the first
with ninemsn, Australia's leading online media company and the second with
Terra, Latin America's largest internet portal. Both partnerships will
significantly expand Match.com's international presence and solidify its
position as the global leader in online dating.
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In Australia, Match.com was chosen by ninemsn, a joint venture between
Microsoft Corp and PBL media, to become the exclusive integrated dating
provider on ninemsn. Under the agreement, Match.com will reach an audience of
more than eight million people a month in Australia and expects to
significantly increase its market share in the country.
The new service, "ninemsn dating provided by Match.com" is fully
integrated within the ninemsn network, including Windows Live Messenger,
Windows Live Messenger Today and Windows Live Spaces.
"We are thrilled to partner with ninemsn. The decision to select Match.com
as their exclusive online dating partner further validates the strength of our
product and fortifies our global partnership with MSN," said Thomas
Enraght-Moony, CEO of Match.com.
In Latin America, Match.com is partnering with Terra, the region's largest
internet portal. With this partnership, Match.com will be the exclusive
online dating provider for Terra's sites in 18 countries across Latin America,
including Mexico, Brazil, Argentina, Chile, Columbia, Venezuela and Peru.
This new agreement extends the Company's existing relationship with Terra,
under which Match.com is the exclusive online dating provider for Terra in the
United States. In total, Match.com will now have access to Terra's 56 million
unique site visits a month across all of the Americas.
"The opportunity to be affiliated with a company like Terra is incredibly
exciting and we're so pleased to be partnering with them. The partnership is
truly a testament to the strengths of our product, our international team and
the ability to apply our expertise to optimize the service at a very local
level," continued Enraght-Moony.
Match.com's international business continues to be a key driver of the
Company's success. In Q1 2008, Match.com saw an eight percent growth in
international subscribers and a twelve percent growth in revenue per
subscriber. Match.com currently operates more than 37 local country sites in
15 languages, and the company's reach spans six continents.
About ninemsn
ninemsn is Australia's number-one interactive media company. Over
8.6 million people* visit ninemsn each month, representing 73 per cent of
active Australian Internet users. ninemsn is the Australian home to popular
Microsoft products such as Windows Live Hotmail, Windows Live Messenger and
Windows Live Search and delivers well-known content from the Nine Network
programs including Getaway, the Today Show, A Current Affair and National Nine
News.
It also represents popular Australian Consolidated Press (ACP) magazine
titles online, including Ralph, Cleo, The Bulletin and Woman's Day.
Across the entire network and over a range of categories, ninemsn aims to
deliver content that informs, entertains and engages its audience.
* Source: Nielsen NetView November 2007
About Terra
Terra is a global Internet group with a presence in the U.S. and Latin
America. The group operates some of the most popular Web sites in the United
States, Spain and Latin America, and is the largest access provider in Spain
and Latin America. Terra.com (http://www.terra.com) is the U.S. Hispanic arm
of the Terra Networks group providing portal and value-added services to
Spanish speaking users in the U.S. Terra is a leader in the U.S. Hispanic
online market according to comScore Media Metrix and Nielsen/NetRatings.
About Match.com
Match.com pioneered online personals when it launched on the Web in 1995
and continues to lead this exciting and evolving category after more than a
decade. Throughout its 13-year history, Match.com has redefined the way people
meet and fall in love and is credited with more marriages than any other site.
Today, more than 15 million people around the world participate in the
Match.com relationship network, providing a rich tapestry of ethnicities,
interests, goals, ambitions, quirks, looks and personalities from which to
choose. Match.com operates leading subscription-based online dating sites in
37 countries, in 15 languages, spanning six continents. Match.com also powers
online dating on MSN across Europe, Asia, the United States and Latin America
and is the premier provider of personals for Love@AOL. Match.com is an
operating business of IAC (Nasdaq: IACI).
SOURCE Match.com
