Also Cites Environmental Challenge: "We're All Guests On This Planet"
DUBAI, United Arab Emirates, April 21 /PRNewswire/ -- The world's growing travel and tourism industry is a powerful engine building global opportunity, but governments need to work with business to promote the freedom of travel, the head of one of the world's largest hotel management companies said today.
J.W. "Bill" Marriott, Jr., who is chairman and chief executive officer of Marriott International, Inc. , told the World Travel and Tourism Council summit in Dubai, "Globalization is about movement, mobility, opportunity... And it has been a rising tide lifting 500 million people into better living conditions. "But he said governments, such as the U.S., "need to do more to put out the welcome mat at our airports and borders, such as streamlining visa and entry processes."
Mr. Marriott said that in the U.S., international trade contributes $1 trillion to the national economy, and that jobs connected to international activity pay between 13 and 18 percent more than jobs overall in the economy.
And, he asserted, "Bottom line, travel is trade." He said the WTTC reports that travel and tourism made up 12 percent of worldwide exports last year.
"Every time an international visitor visits Palm Island (Dubai), or shops on New York's Fifth Avenue or Tokyo's Ginza, it's the same as exporting a Caterpillar tractor, an Airbus jet, a Sony Playstation or ... oil."
"I think that a world full of travelers is a world humming with opportunity," said Mr. Marriott. "Travel facilitates public diplomacy. That's why we need to encourage people to move around the planet."
Noting the link between action on the environment and sustainable growth and opportunity, Mr. Marriott cited an ambitious new project to help protect the planet. Mr. Marriott also said that the company will offset its carbon footprint by partnering with the Brazilian State of Amazonas to preserve and protect 1.4 million acres of the Amazon Rainforest.
He said that, as part of working with a range of green organizations, Marriott recently had collaborated with Conservation International to calculate its carbon footprint for its managed hotels at 2.9 million metric tons of CO2 emissions a year.
"They say the Amazon is the lungs of the planet, and we want to keep the planet breathing. In the coming months, we plan to give our associates, guests and our business partners a chance to participate in this important carbon offset project," said Mr. Marriott.
"At Marriott, we realize that we are all guests on this planet. We share a responsibility to look out for the long term health of the environment. That's why we believe the future of our business is green," he said.
Mr. Marriott pointed to the company's 30-year track record of responsible energy consumption and waste reduction, and said Marriott plans to further cut fuel and water consumption by 25 percent per available room over the next 10 years, as well as work toward building green hotels, including in the Mideast. He also pointed to the company's purchase of nearly 50 million recycled BIC pens per year as an example of the kind of large-scale supply chain impact many companies can mobilize.
"As we build global opportunities in beautiful destinations around the world, we should leave as light a footprint as possible," he said.
MARRIOTT INTERNATIONAL, Inc. is a leading lodging company with more than 3,000 lodging properties in the United States and 66 other countries and territories. Marriott International operates and franchises hotels under the Marriott, JW Marriott, The Ritz-Carlton, Renaissance, Residence Inn, Courtyard, TownePlace Suites, Fairfield Inn, SpringHill Suites and Bulgari brand names; develops and operates vacation ownership resorts under the Marriott Vacation Club, Horizons by Marriott Vacation Club, The Ritz-Carlton Club and Grand Residences by Marriott brands; operates Marriott Executive Apartments; provides furnished corporate housing through its Marriott ExecuStay division; and operates conference centers. The company is headquartered in Bethesda, Md., and had approximately 151,000 employees at 2007 year-end. It is ranked as the lodging industry's most admired company and one of the best companies to work for by FORTUNE(R), and has been recognized by the U.S. Environmental Protection Agency (EPA) with the 2007 Sustained Excellence Award and Partner of the Year since 2004. In fiscal year 2007, Marriott International reported sales from continuing operations of $13 billion. For more information or reservations, please visit our web site at http://www.marriott.com/.
Marriott International, Inc.
