SAN FRANCISCO, CA and MOUNTAIN VIEW, CA -- 04/03/08 --
MarketTools, Inc.,
the leading provider and innovator of online market research solutions,
announced today that it has acquired CustomerSat, a leader in Enterprise
Feedback Management (EFM). The combination of the two companies establishes
the foundation for Customer Insight Management -- a new category of
enterprise solutions based on gathering intelligence, sharing information,
and applying insights throughout all phases of the product and customer
lifecycle, from idea generation to new product development,
in-market strategies, and customer engagement, retention and
advocacy. CustomerSat Chairman and CEO John Chisholm has been named
MarketTools Executive Vice President and General Manager of the CustomerSat
business unit, reporting to MarketTools CEO Amal Johnson.
"This acquisition brings together an unparalleled combination of
technologies, services, people and clients to establish the most
comprehensive insight product suite in the market," said Amal Johnson.
"Together, we share a vision to deliver fully integrated,
Software-as-a-Service (SaaS) Customer Insight Management solutions that
combine technology leadership with market research and EFM innovation."
"Together, MarketTools and CustomerSat create a market- and
customer-insights powerhouse that ranks among the top global market
research organizations," said John Chisholm. "With product lines spanning
online surveys, analytics, panels, communities, and automated actions, the
expanded MarketTools offering enables customers to leverage world-class,
on-demand solutions that deliver truly actionable customer and market
insights."
MarketTools is an established leader in online market research products,
solutions and expertise. CustomerSat SaaS solutions use real-time feedback
from customers, employees, and partners to deliver analytics and coordinate
actions enterprise-wide, thereby building satisfaction, loyalty and
word-of-mouth advocacy. Collectively, the two companies enable
organizations to deliver actionable insights, remove traditional
information silos, foster idea-sharing across the enterprise, and grow
recurring revenues and profits. This unique combination also gives
organizations an integrated view of both market and customers, helping
clients achieve new levels of insight into customer needs and develop a
continuous feedback loop for product innovation and enhancements.
Stratagem Partnering (www.stratagem.com), a San Francisco based investment
banking firm specializing in M&A for software and Internet companies,
represented CustomerSat in this transaction.
About MarketTools
MarketTools is the defining provider of on-demand market research, giving
companies and individuals the ability to continuously understand their
target customers through innovative approaches based on advanced
technology, research expertise, global market reach and an online panel
community of more than 2.5 million individuals worldwide. Through
Zoomerang(TM), the pioneer in online surveys, MarketTools provides the
leading
self-service platform and services for fast feedback. MarketTools' full
range of research applications and services provide organizations -- from
Fortune 500 companies to small businesses and non-profits -- with unique
access to their target markets to uncover unmet needs, reduce time to
market and capture market share. For more information, please visit:
www.markettools.com.
About CustomerSat
CustomerSat is the leading provider of enterprise solutions for measuring,
analyzing and managing enterprise-wide action based on customer
satisfaction and loyalty feedback. With advanced technologies and proven
market research techniques, CustomerSat delivers feedback solutions for
service and support, sales and marketing, HR, channel and partner
management, IT, website operations and e-commerce, supply chain management
and investor relations. CustomerSat is headquartered in Mountain View,
California, with offices in North America and Europe. For news, product
demonstrations and other company information, visit www.CustomerSat.com or
call 1.800.372.7772.
MEDIA CONTACT:
Marisa Dulyachinda or Gina Titus
Schwartz Communications
(415) 512-0770
markettools@schwartz-pr.com
