Easiest-to-use marketing automation vendor thrives during financial crisis and lean economic times SAN MATEO, Calif., Oct. 7
SAN MATEO, Calif., Oct. 7 /PRNewswire/ -- B2B marketing company Marketo
today announced it signed 20 new customers in September, surpassing all prior
company records in terms of deal size and volume. While the financial crisis
is taking its toll across the nation, Marketo is thriving. The company's fast
growth proves that even in uncertain times, companies need easy-to-buy
solutions that align sales and marketing to drive revenue and increase return
on marketing spend.
(Logo: http://www.newscom.com/cgi-bin/prnh/20070917/AQM011LOGO)
Marketo has combined the easiest-to-use marketing automation software on
the market with sophisticated technology and best practices to deliver exactly
what marketers need to drive fast results. Companies that chose this unique
solution in September include: Vovici, the leading provider of
Software-as-a-Service solutions for Enterprise Feedback Management (EFM) and
online community software; LucidEra, an on-demand analytics provider;
Canada-based Redknee (AIM: RKN), delivering software solutions for
communications service providers; SouthCo, a provider of access hardware
solutions; and customer data storage solutions provider RAID, Inc.
"I find it extraordinary that Marketo achieved breakthrough results during
a month that was rocked by the financial crisis. What's even more telling is
that we earned business from not one, but two significant financial services
companies during September," said Phil Fernandez, CEO of Marketo. "It used to
be conventional wisdom that marketing budgets were the first to be cut during
lean economic times, but what we're seeing today is remarkable validation that
our marketing automation solution is delivering real value and unlocking the
full revenue potential for our customers."
Financial services companies Terra Nova Financial and UK-based ODL
Securities both selected Marketo. In addition, Nimsoft, the fastest-growing
systems management company, chose Marketo because it needed a way to automate
and improve communication with both customers and prospects. "Because we are
growing so quickly, we needed a marketing solution that would help us tailor
our communications in an effective and efficient way," said Brian James, VP
marketing for Nimsoft. "We are very focused on what is working and what
isn't. Automating our communications process with Marketo has enabled us to
work more proactively and be more responsive, and it will increase the return
on our marketing investments."
Additional new Marketo Lead Management customers include: Boundless
Network, a promotional products company; Shunra, a provider of network
emulation solutions; Krugle, specializing in software code search and
maintenance; Jobvite, an e-recruitment software provider; Assetoutsourcing Pty
Ltd, a provider of access control hardware and software; Boomi, an on-demand
integration solutions company; and Sonoa Systems, a provider of tools to
manage web service APIs.
About Marketo
Marketo (http://www.marketo.com) provides B2B marketing automation
software that translates marketing spending into revenue. Our award-winning
lead management software features email marketing, lead nurturing, lead
scoring, and closed-loop reporting capabilities to help marketing and sales
teams work together to generate and qualify sales leads, shorten sales cycles,
and demonstrate marketing accountability. Driven by a relentless focus on
customer success and touting the most innovative user experience in business
software today, Marketo is emerging as the fastest-growing lead management
vendor in the world. Marketo's on-demand marketing products are easy to buy
because they don't require complex implementation or upfront fees, easy to own
because they don't require IT support, and easy to use without specialized
technical skills or significant training. Pricing starts as low as $1,500 a
month, and qualified customers who commit to running a production campaign can
get started with a free trial that includes set-up, training, and integration.
SOURCE Marketo
