Marketing Thought Leaders David Meerman Scott, Paul Gillin, and Chris Brogan to Keynote New Marketing Summit

New Marketing Summit October 14-15, 2008, Gillette Stadium in Foxboro, MA CANTON, Mass., Sept. 2


CANTON, Mass., Sept. 2 /PRNewswire/ -- CrossTech Media, Inc.
(http://www.crosstechmedia.com) producers of the ITEC Conference & Expo series
of regional market Web 2.0 and Second Circle Innovation (TM) programs along
with The Business Marketing Association (http://www.marketing.org) are pleased
to announce the New Marketing Summit (http://www.newmarketingsummit.com/ )
being held October 14-15, 2008 at Gillette Stadium in Foxboro, MA.   The
two-day executive briefing and conference will feature marketing thought
leaders and visionaries including:



-- David Meerman Scott (http://www.davidmeermanscott.com), a thought
leader and viral marketing specialist;


-- Paul Gillin (http://www.paulgillin.com), journalist, author, and an
expert in social media; and


-- Chris Brogan (http://www.chrisbrogan.com), chief strategist at
CrossTech Media and frequent speaker on Second Circle Innovation(TM) and
deploying social media in businesses today.




The conference provides a rich agenda designed for CMO's, senior level
marketing professionals, and those ready to move to those levels. Topics of
conversation range from strategic to tactical marketing, from specific tools,
to ideas on how to use these appropriately for your business needs.


"Social media marketing is racing ahead at warp speed as users flock to
the new generation of social networking tools," said Paul Gillin, author of
The New Influencers and the forthcoming Secrets of Social Media Marketing.
"This trend is changing business-customer relations forever and marketers need
to update their skills faster than ever before."


"B-to-B marketers are trying to understand the new marketing landscape as
well as the tools available to them," said Michael Lewis, President of the
Business Marketing Association, Boston. "The New Marketing Summit is designed
to bring attendees education on new marketing strategies and tools as well as
provide actionable tactics they can implement immediately."


In addition to the two-day conference program there will be a product
demonstration showcase, and a number of networking opportunities. The event
takes place at the Fidelity Investments Clubhouse West at Gillette Stadium in
Foxboro, MA and will include a tour of the stadium for attendees. For more
information on sponsoring please contact (companies beginning with A-M) Marc
Goldstein mgoldstein@crosstechmedia.com (781) 821-6652 or (companies beginning
with N-Z)  Rich Erb rerb@crosstechmedia.com (781) 821-6623.  For conference
and speaking information please contact Diana Caporale at
dcaporale@crosstechmedia.com (516) 804-2010.



About CrossTech Media: A division of CrossTech Group, a first of its kind
of two complementary business units in one organization. As parent company of
CrossTech Media and CrossTech Partners, the Group provides unique leverage and
an advantage in knowledge, market research, customer acquisition, and brand
development. We focus our products and services on Second Circle
Technology(TM).  Simply defined, Second Circle Technologies are the
technologies that are driving innovation today.  In the mid-1990's the
Internet was the new driving force for innovation. Today, these technologies
include New Media Strategies and Implementation, Mashups and Composite Apps,
Virtualization, Enterprise Collaboration (social media), Web Oriented
Architecture (SaaS), Fabric Computing (virtualization plus networking), and
Unified Communications. Second Circle Technologies are distinctly different
from "Third Circle Technologies" which are new to market and are ahead of
their time. Likewise, they differ from "First Circle Technologies" which are
stable, established technologies which -- while important to an organization
-- are mature, implemented and well understood. Innovation and competitive
advantage is driven by the effective adoption of Second Circle
Technologies(TM).



SOURCE  CrossTech Media, Inc.