PALO ALTO, Calif. - (Business Wire) Market4Demand, Inc., a Silicon Valley technology marketing consulting firm, announced today that the company has launched a new blog called "MarketingAdvisor." MarketingAdvisor is designed to help entrepreneurs and marketing executives navigate the complexities of marketing specific to the technology sector. Sarah Autrand, chief executive officer for Market4Demand, is the blog's lead writer and editor, and Diane Robinette, president of Market4Demand, is the blog's primary contributor. Other contributions will be provided by a host of experienced Market4Demand Marketing Educational Series for Entrepreneurs (MESE) speakers in the Silicon Valley area. MarketingAdvisor is now live and can be viewed at
www.market4demand.com/marketingadvisor.
"In order to create a great company, entrepreneurs must be driven to innovate and capitalize on successful marketing tactics," said Tony Perkins, founder of AlwaysOn, a highly interactive network for technology insiders. "A timely and informative blog, such as MarketingAdvisor, should be an essential resource for executives as it helps them think creatively and, therefore, stay ahead of the competition. Communication and networking are also key, and blogs are superb for receiving specific advice and connecting with the movers and shakers within your industry."
MarketingAdvisor provides insight into how companies can approach challenges such as product launches, promotion strategies, lead generation, pricing, positioning and a host of other marketing topics. MarketingAdvisor will also debate how these topics are best handled in the enterprise and consumer software industries. MarketingAdvisor will include regular podcasts from Autrand and Robinette, recapping highlights and giving insight into what will appear next.
"The topic of marketing and how new technologies influence the success of our efforts to acquire and retain customers has never been more important," said Sarah Autrand, founder and chief executive officer of Market4Demand. "Our goal is to discuss provocative marketing topics and offer advice to readers who need expertise in a particular marketing area, helping to separate fiction from reality along the way. Even though MarketingAdvisor is directed at technology entrepreneurs, we expect it will appeal to a wide range of parties because the topics are applicable to most markets.”
This announcement comes on the heels of a new Market4Demand website launched earlier this month. The new website provides many unique and updated resources to guide entrepreneurs towards making successful marketing decisions, such as RSS newsfeeds, book and article recommendations, white papers, research reports and a list of preferred partners.
Autrand and Robinette have each spent two decades working with companies of all sizes in the Silicon Valley, including nearly 40 startups and high-tech powerhouses Sun Microsystems, Fujitsu, Hewlett-Packard and Digital Equipment Corporation (acquired by Compaq). Autrand has held several executive marketing roles and is a frequent speaker on various marketing topics, such as marketing planning, budgeting, promotion strategies and Internet marketing. Robinette is an expert in defining and marketing high-tech solutions to facilitate her clients’ success with early customers; her market-driven approach to product marketing drives substantial revenue growth and improves bottom line product profitability.
About Market4Demand
Leveraging industry best practices and emerging trends, Market4Demand is a technology marketing consulting firm that delivers strategic and tactical services designed to successfully market innovative products. Representing enterprise and consumer technology solutions, Market4Demand clients include Sun Microsystems, Fujitsu, A3 Solutions, Contivo (acquired by Liaison Technologies), Saqquara (acquired by Parts River), Workshare, DigitalPersona and Cartesis (acquired by Business Objects). The company specializes in marketing planning and implementation, interim marketing management, product marketing and marketing communications. Market4Demand is headquartered in Palo Alto, California with offices outside of Denver, Colorado and Sacramento, California. For more information about Market4Demand and its services, visit www.market4demand.com or call (650) 812-0500.
Market4Demand
Jill Ryan Dopp, 303-256-9097
