ATLANTA, July 9 GA-CareerSports-Hires
ATLANTA, July 9 /PRNewswire/ -- Career Sports & Entertainment today
announced that Mark Lazarus, a media and marketing veteran with nearly 20
years of leadership experience, has joined the company as president of media
and marketing.
"I am thrilled to welcome Mark to Career Sports & Entertainment," said
Lonnie Cooper, founder and CEO-CS&E. "His track record of success in
developing businesses will help us create strong content and marketing plans
for our existing clients and those whose business we will earn."
"I have known Lonnie for 10 years, and have watched with respect what he
and his team have built," said Lazarus. "My experience in branding, marketing
and sales will complement this strong foundation and allow for growth in
content creation, marketing and consulting against every media platform.
"Our first goal is to continue exceeding the expectations of our current
clients, and then expand our footprint and lines of business," he added.
Because of his extensive experience in sponsorships, advertising, media
and entertainment, NASCAR Media Group has engaged CS&E to develop long-term
strategic plans and consult on a number of industry and business objectives.
Worked with every major sports league, Hollywood studio and national
advertiser
Prior to joining CS&E, Lazarus was president of Turner Entertainment
Group, where he led all business aspects for Turner's largest division. He
managed all programming, original content, production, sales and marketing for
TBS, TNT, Turner Sports, Cartoon Network, Turner Classic Movies, Tru TV
(formerly Court TV) and their related digital businesses. He led Turner
Broadcasting's entertainment networks into original production, the
acquisition of major off-network entertainment programming and as president of
Turner Sports, negotiated the cable rights to the NBA, NASCAR, MLB, Wimbledon
and the British Open. He also acquired the Internet rights to NASCAR.com,
PGATOUR.com and PGA.com. Lazarus was part of the team that developed sales
strategies and the selling of Turner Field sponsorships and Philips Arena
naming rights and sponsorships.
About Career Sports & Entertainment
Atlanta-based Career Sports & Entertainment (CS&E) is a full-service
sports and entertainment agency with more than 20 years of experience working
with some of the world's most influential people and brands who trust CS&E's
integrated approach. CS&E's Media Services division provides content across
all media platforms with full television production capabilities. CS&E
provides more than 200 annual hours of outdoors programming to ESPN. The
Corporate Marketing division serves Fortune 500 and growing companies,
providing marketing, property consulting, public relations, event services and
creative services. A sample of CS&E's corporate clients include Aflac, AT&T,
the Atlanta Falcons, Kellogg Company and the New Jersey Nets. The Client
Representation division represents more than 200 athletes, coaches and
broadcasters. CS&E's individual clients include Doc Rivers (Boston Celtics,
head coach) Tom Izzo (Michigan State, head coach), John Smoltz (Atlanta
Braves, pitcher), Jeff Francoeur (Atlanta Braves, outfielder), and Ryuji Imada
(PGA TOUR).
Visit us at: www.careersportsentertainment.com.
Contact:
LeAnn Boucher
Career Sports & Entertainment
(770) 955-1300
lboucher@careersports.com
SOURCE Career Sports & Entertainment
