WALTHAM, MA -- 11/03/09 --
Awareness, Inc., the leading
provider of on-demand social media marketing software, today announced that
Mark Cattini has been appointed Chief Executive Officer. Cattini brings
more than 20 years' experience working with high profile companies such as
MapInfo, Pitney
Bowes, and Lotus
Development. As CEO, Cattini will continue to create shareholder value
while focusing on growing the company and its product offerings to help
brands build their own vibrant and active online communities.
"Mark's deep background leading and managing successful teams and
profitable companies is a perfect addition to our team," said Robin
Hopper, Vice President of Client Services and Co-Founder, Awareness.
"Mark is enthusiastic and passionate about helping brands leverage social
media marketing technologies to connect with and engage with consumers -- a
trait both beneficial to Awareness and our customers. We welcome him to our
team."
Prior to joining Awareness, Cattini worked at Pitney Bowes as President of
Marketing Services after its acquisition of MapInfo Corp. While at Pitney
Bowes, Cattini was responsible for overseeing three other companies
acquired by Pitney Bowes with total revenues of approximately $200M
including Imagitas, Marketing Solutions (formerly
Advertising Audit Service - AAS), PMH and Digital Cement.
Cattini also served as President and CEO of MapInfo for seven years where
he led the company's charge into newly defined vertical markets and
revamped the company's business model to create a more predictable revenue
stream. His successful leadership led to the company's acquisition in 2007
by Pitney Bowes in a transaction worth approximately $500M.
Before joining MapInfo, Cattini spent a total of eight years at Lotus
Development working in several sales roles on both the channel and
enterprise side and was also responsible for heading up the corporate
account sales team prior to his departure.
"Social media marketing is one of the fastest growing segments as brands
struggle to incorporate it into their overall marketing efforts," said
Cattini. "By focusing on the business challenges faced by major brands,
Awareness makes social media marketing easy and attainable for businesses
while delivering a measurable ROI. I am
excited to be joining such a dynamic and talented team and look forward to
helping our customers embrace social media to engage with their consumers."
Connect with Awareness
-- Twitter: Follow us on
Twitter
-- Facebook: Join our Social Media Marketing Best Practices
and
Social Media Marketing Mavens
-- LinkedIn: Join our Social Media Marketing
Mavens Group
-- Blog: Participate in the Awareness Online
Community and Blog
About Awareness
Awareness builds online communities for companies who want to leverage
social media marketing to engage with their customers, build their brand,
and increase revenues. An early leader in enterprise social media,
Awareness works with some of the world's most respected companies,
including Kodak, McDonald's, Procter & Gamble, and Hershey's, to transform
their marketing and create deeper relationships with customers. The
Awareness solution features an on-demand Social Media Marketing Platform
that combines user-generated content and social networking with security
and control. Awareness also provides strategic guidance, best practices,
and expert services to design, implement, and manage social communities.
Backed by Greylock
Partners and NorthBridge Venture Partners, Awareness is headquartered
in Waltham, Massachusetts.
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Media Contact
Christine Major
Phone: 781-622-2394
Email Contact
Twitter: @cmajor and @awarenessinc
