Major Partnership Formed Between Cabela's and FLW Outdoors

MINNEAPOLIS, Nov. 4 /PRNewswire/ -- FLW Outdoors announced Wednesday that Cabela's, the World's Foremost Outfitter®, has formed a major partnership across all platforms of FLW Outdoors and its 189 tournaments, including a significant contingency award program. Terms of the agreement were not disclosed.

Cabela's will be the official and exclusive outdoor retailer, as well as the official rain gear, for FLW Outdoors. The major partnership will be an important part of Cabela's 2010 marketing strategy and the FLW Outdoors partnership will be promoted at their popular retail stores, on-line at Cabelas.com and through their world-famous catalogs.

"We are honored to align the FLW Outdoors brand with an organization respected as highly as Cabela's," said Trisha Blake, Chief Marketing Officer & Executive Vice President. "The offerings each of us have in this industry make this partnership one that will allow both organizations to thrive and provide the highest quality of tournaments to anglers and allow those anglers and fans the chance to enjoy the legendary Cabela's experience."

"Cabela's and FLW Outdoors lead the way in their respective segments of the outdoor industry," said Tom Rosdail, Cabela's Vice President - Marketing. "By partnering with FLW Outdoors, Cabela's continues its reputation for aligning itself with the very best and offering added value to our loyal customers, including the anglers and fans of FLW Outdoors."

The "Cabela's Angler Cash Contingency Program" will reward anglers that sign up and meet the requirements of the program. Anglers will earn $2,500 for qualifying events and $5,000 for the Forrest Wood Cup. The official details and rules of the contingency program will be available at FLWOutdoors.com.

Cabela's will continue to host the co-branded Cabela's store on FLWOutdoors.com and will be involved in all the platforms of FLW Outdoors including all bass and walleye events, FLW Outdoors' multiple websites, FLW Fantasy Fishing, FLW Outdoors Magazine, "FLW Outdoors" television show on Versus and various FLW Outdoors events. Cabela's retail stores will also host appearances and seminars by the most accomplished FLW Outdoors pro anglers as well as other cross-promotional activities.

At many of the FLW Tour and National Guard FLW College Fishing events, and the Forrest Wood Cup, Cabela's will have the opportunity to supply promotional offers exclusive to fans in attendance. They will also have the opportunity to do sampling, promotional activities and sell merchandise at the FLW Outdoors Family Fun Zone and Outdoor Show, surrounding the FLW Tour and championship events, and the Reel Life Festivals, held in conjunction with College Fishing.

Cabela's will also be a major promoter of FLW Fantasy Fishing, which is free to play and has offered the largest awards in fantasy sports history. Participants will be able to purchase Player's Advantage to assist them in choosing their anglers throughout the entire season. In addition to FantasyFishing.com, Cabela's will have a strong presence on FLWOutdoors.com and CollegeFishing.com. Likewise, FLW Fantasy Fishing will be prominently featured on the Cabela's Web site.

Cabela's Incorporated, headquartered in Sidney, Nebraska, is a leading specialty retailer, and the world's largest direct marketer, of hunting, fishing, camping and related outdoor merchandise. Since the Company's founding in 1961, Cabela's(R) has grown to become one of the most well-known outdoor recreation brands in the world, and has long been recognized as the World's Foremost Outfitter(R). Through Cabela's growing number of retail stores and its well-established direct business, it offers a wide and distinctive selection of high-quality outdoor products at competitive prices while providing superior customer service. Cabela's also issues the Cabela's CLUB(R) Visa credit card, which serves as its primary customer loyalty rewards program. Cabela's stock is traded on the New York Stock Exchange under the symbol "CAB."

FLW Outdoors, named after Forrest L. Wood, the legendary founder of Ranger Boats, is the largest fishing tournament organization in the world. FLW Outdoors has also taken fishing mainstream with FLW Fantasy Fishing, offering the largest awards possible in the history of fantasy sports.

For more information about FLW Outdoors and its tournaments, visit FLWOutdoors.com or call (270) 252-1000. For more information about FLW Fantasy Fishing and Player's Advantage, visit FantasyFishing.com.

FLWOutdoors.com