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Magnum Semiconductor Announces New Localization Features for Japan and Brazil Markets

MILPITAS, CA -- 01/07/10 -- 
 Magnum Semiconductor, the leader in
professional-grade compression processors, announced today a comprehensive
compression solution, supporting a rich set of standards and geographies,
providing global coverage in the co..
Posted : Thu, 07 Jan 2010 09:00:07 GMT
Author : Magnum Semiconductor, Inc.
Category : Press Release
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MILPITAS, CA -- 01/07/10 -- Magnum Semiconductor, the leader in professional-grade compression processors, announced today a comprehensive compression solution, supporting a rich set of standards and geographies, providing global coverage in the consumer and broadcast space.

Magnum consumer products cover a variety of compression needs for the home, including decoding, encoding, and transcoding. The company provides best of breed video re-distribution in the home, for Mobile, PC and multiple TVs, for low res, SD, HD, and top of the line 3D.

With its latest release of the DXT client family, the company is adding support for ARIB specification which is mandatory in Japan. With this release, Magnum is showing its commitment to the evolving Japan TV, STB and Blue Ray co-processor markets. As Magnum continuously adds system features into its products, it provides faster time to market and easier integration.

Today, Magnum is also announcing support and commitment for the Brazil market, with support for the mobile standard required by ISDB-Tb. As Brazil transitions to digital and H.264, Magnum is taking a leading role with select tier 1 customers by providing top of the line terrestrial, cable, satellite and IPTV compression.

"Our customers are going global, and we are there to support them all the way. Already supporting and integrated in DVB and PSIP/ ATSC products in Europe and North America, we are now very active in Japan and Brazil. The combination of DVB, PSIP/ ATSC, ISDB-Tb and ARIB covers most of the globe, and we continue to expand to new territories," said Gal Garniek, VP Marketing and Sales at Magnum Semiconductor.

Magnum leverages its rate adaptation, decoding, and encoding broadcast technology knowhow in the DXT chip product family to enable high-quality transcoding using a full decode and full encode to maximize the quality of the results, all in real-time or faster. In addition, Magnum's DXT provides an optimal user quality of experience (QOE) with network-based rate adaptation, seamless frame and resolution changes, allowing for superior compression efficiency, superior video quality at lowest bit rates and best user experience, unlike other processors which are based on re-quantization or which do not support seamless network adaptation.

Pricing & Availability

The DXT chip product family is currently shipping in volume. To help OEMs to speed time-to-market of their DXT-based products, Magnum offers a low-powered transcodec reference design called "Plankton" as well as a high-performance transcodec reference design called "Nitro2." The Plankton and Nitro2 reference designs are immediately available for evaluation. Contact Magnum Semiconductor for pricing.

About Magnum Semiconductor

Magnum Semiconductor is a leading provider of chips, software, and platforms for consumer entertainment systems and the professional broadcast infrastructure. Magnum provides the tools and technologies for recording, storing, managing, viewing, and exchanging audio and video throughout the home, and on the go. Magnum Semiconductor is headquartered in Milpitas, California, with sales and engineering offices in Canada, China, India, Japan, Korea, and Taiwan. Further information is available at www.magnumsemi.com.

Media Contact:
Kishan Jainandunsing
+1.408.934.3738
pr@magnumsemi.com


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