CLEVELAND - (Business Wire)
Magic American Products, a division of The Homax Group, Inc., announced today Magic
® Complete
™, a brand upgrade for their line of Specialty Surface Care Products.
Magic American has been a leader in the cleaning industry since 1934, and this brand upgrade supports their tradition of developing and marketing essential household cleaning products. Other Magic American brands currently marketed by the firm include Magic American caulk strips, Gonzo® cleaners and the popular Goo Gone® adhesive remover.
Magic Complete offers consumers a refreshing look for the Magic American line up of care products for specialty surfaces, such as stainless steel, granite, marble, wood, leather, cooktops and countertops.
More than just updating these products’ shelf appeal, Magic American arranged Magic Complete for easy identification. The focus of Specialty Surface Care Products makes it easy to choose products for specific surfaces as they are grouped by color.
Rachelle Rabasi, Product Line Manager for Magic Complete, is excited about the new look for her line. ”Consumers are now, more than ever, focusing on very specialized surface care products to protect their investment in granite countertops, stainless appliances and glass cooktops. We listened and have repositioned the Magic line to support the need for a complete system for high-end surface care.”
This new branding of products will be showcased at the International Home + Housewares Show in Chicago March 16-18, 2008. Attendees to the show are invited to stop by the Magic American booth (#7122) and see the bold fresh look of Magic Complete.
About Magic American Products (www.magicamerican.com)
Based in Bedford Heights, OH, Magic American Products, a Homax Group company, is a leading marketer and distributor of branded specialty cleaning and bath products. Founded in 1934, Magic American brands include: Goo Gone®, Magic®, Magic® Bath, Myro® and Gonzo®.
About The Homax Group, Inc. (www.homaxproducts.com)
Based in Bellingham, WA, The Homax Group, Inc. is a leading supplier of high-quality, consumer friendly, DIY and contractor products. Its top-selling brands include Homax®, Magic®, Goo Gone®, Jasco®, Tile Guard®, Rhodes American®, Natural Magic®, Stone Care International® and Black Flag®.
Magic American Products
Ralph Hickman, 440-786-3100
ralph.hickman@magicamerican.com
or
The Homax Group, Inc.
Catherine Carey, 360-733-9029
ccarey@homaxproducts.com
