LOS ANGELES - (Business Wire) “POSERS: Yogastyles of the Movers and Shakers” is an edgy new web-series, documenting a wide array of vibrant Los Angeles personalities! Actors, Musicians, Captains of Industry, and Instructors who offer their take on Yoga and what it means to practice! In this 3-5 minute ‘Yogamentary’ practitioners are recorded expressing their favorite Pose. On the street, in the gym, at the office or at home, POSERS catalogues the poses that personally work for them and why. Through this web-series, we relate how a plethora of Yoga techniques have become interlaced with modern Angeleno culture, threaded into the daily lives of so many. Yoga affects, inspires, uplifts and relaxes. Yoga poses are as personal as they are beneficial.
What defines your practice? How has Yoga impacted your world?
POSERS includes such talented folk as Academy Award Nominee and author Mariel Hemingway; Grammy-nominated singer Michelle Branch; Vinnie Marino, L.A.’s “Yoga King” (as hailed by New York Times); Celebrity instructor and spiritual guide to Hollywood’s stars Mandy Ingber (trains Jennifer Aniston, Helen Hunt & Brooke Shields); Best-selling author of “Skinny Bitch” Rory Freedman; GirlieGirlArmy.com eco-glamazon Chloe Jo Berman; Ellen DeGeneres’ yoga instructor and model Yogi Cameron and more!
Effervescent British host Alexandra Aitken, a certified KRI Kundalini Yoga teacher and media personality, will fly around Los Angeles in search of posers. Equipped with the popular Yogamatic mascot “Buzz” – a 1959 Messerschmitt, famously seen delivering custom mats across town – Alexandra will record the eclectic faces of Yoga today.
The producers, Yogamatic.com, are the pioneers of creativity on Yoga mats. They have redefined the Yoga mat and revolutionized studio floors across the country. With this testimonial they are out to further dismiss any negative myths around Yoga and provide inspiration by L.A.’s “everyday people.”
Yogamatic.com, the only place you can design your own Yoga mat or choose from over 200 designs in the online gallery: www.yogamatic.com
For media inquiries please contact Darrah Le Montre at: 310-829-6458 Ext. 4. Or by email at: darrah@yogamatic.com
Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=6059359&lang=en
Yogamatic.com
Darrah Le Montre, 310-829-6458 Ext. 4
darrah@yogamatic.com
