LOS ANGELES - (Business Wire) The Los Angeles Times Media Group (LATMG) today announced a trio of executive moves focused on increasing traditional and non-traditional revenue. Effective immediately, Scott McKibben will move to the newly created position of Executive Vice President, Strategic Partnerships. McKibben will oversee strategic alliances for LATMG’s existing portfolio of businesses and further pursue incremental revenue opportunities from partnerships, including pre-print optimization.
John O’Loughlin has been named Executive Vice President, Advertising. O’Loughlin will immediately assume responsibility for all advertising sales solutions including display, classified, niche, and digital, as well as advertiser marketing for LATMG’s portfolio of products.
Dawn Girocco has been appointed Senior Vice President, Tribune Media Group, West, reporting to Don Meek, President, Tribune365 National Solutions Group. Girocco will now expand the pursuit of cross-media and cross-platform revenue opportunities within the Western U.S., with a focus on advertising solutions that include print, broadcast, digital, sponsorships, events, and promotions for Tribune’s business units, as well as for LATMG.
“These sales leadership changes will help us better execute our sales and marketing strategies and allow us to best leverage our many resources,” said Times Publisher, Eddy Hartenstein. “With a combined local/national focus, Scott McKibben, John O’Loughlin and Dawn Girocco are poised to effectively address the complexities of the market we serve.”
These executive management changes will align closely with those of newly appointed Business Services Executive Vice President, Bill Nagel.
About the Los Angeles Times Media Group
The Los Angeles Times Media Group (LATMG) businesses and affiliates include the Los Angeles Times (http://latimes.com), The Envelope (http://theenvelope.com), Times Community Newspapers (http://www.latimes.com/services/newspaper/mediacenter/releases/la-mediacenter-factsheet-tcn2,0,346234.story), Brand X (http://thisisbrandx.com), LA, Los Angeles Times Magazine (http://latimesmagazine.com), Hoy (http://vivelohoy.com), and California Community News and reaches approximately 5.9 million or 44% of all adults in the Southern California marketplace. LATMG is part of Tribune Company, one of the country’s leading media companies with businesses in publishing, the Internet and broadcasting.
The flagship Los Angeles Times is the largest metropolitan daily newspaper in the country, with a daily readership of 2 million and 3 million on Sunday, and a combined print and interactive local weekly audience of 4.5 million. The Pulitzer Prize-winning Times has been covering Southern California for over 127 years and the fast-growing latimes.com draws over 10 million unique visitors monthly. Additional information is available at http://latimes.com/mediacenter.
Los Angeles Times Media Group
Nancy Sullivan, 213-237-6160
nancy.sullivan@latimes.com
