MOUNTAIN VIEW, CA -- 11/03/09 --
Loopt
will launch a major update designed to connect users to the most relevant
places and people nearby for its free application on certain key mobile
devices. This brand new version of Loopt enhances users' ability to
discover the world around them -- revealing who's around, what to do, and
where to go.
Loopt introduces Pulse, a new feature
that offers dynamically-generated, relevant local content about places and
events from some of the best sources on the Web. Pulse offers the power of
friends' recommendations, the Loopt community's real-time feedback, and
information from premium, local content sources to help users find what to
do.
"Local discovery has never been done
very well, which makes it harder than it should be for consumers and local
businesses to connect. If you know exactly what you want, then major
online search engines are okay. But, if you want to find the best new
restaurant to check out, look for local concerts happening tonight to go to
with friends, or find a place that's particularly popular right now, then
you have probably been underwhelmed."
"It's difficult to get results from lots of different premium, local
content sources at once, and it's always great to receive your friends'
trusted recommendations on the places they like. We think we have taken a
huge step forward on all of these fronts," said Sam Altman, CEO of Loopt.
"Another area that's never been done really well is delivering relevant
local coupons. This delights everyone when done well, and we are thrilled
to bring you special offers when you are near retailers, restaurants, and
many other establishments in this new version of Loopt. You can save these
coupons, get directions to or call the establishment, and then redeem the
coupon once you are there. We have had a fantastic response to these coupons
from our early testers," said Altman.
Loopt is proud to join with NAVTEQ. NAVTEQ LocationPoint(TM) Advertising
enables Loopt to provide highly targeted and relevant offers and promotions
in a mobile environment when and where consumers are making shopping and
purchasing decisions. Further, it provides a means for monetization of
applications in a manner that actually enhances the user experience.
With NAVTEQ LocationPoint, Loopt users who are looking for nearby friends
and a place to meet can view offers from nearby merchants such as coffee
shops and restaurants that match their needs. Merchant locations are
displayed and merchant services and special offers can be advertised with
rich graphical promotions and mobile coupons, as well as engaging calls to
action including: Click-to-Call, Click-to-Coupon, and Click-to-Route.
Loopt is also proud to partner with Zagat, the world's leading provider of
consumer-survey based information. Zagat's quality, trusted information is
based on the collective experiences of thousands of avid consumers.
"We are excited to offer the Loopt community access to Zagat's top lists
and information about special Zagat events in their area," said Nina S.
Zagat, Co-Founder and Co-Chair of Zagat Survey. "It is our mission to
provide consumers with Zagat content wherever they are and whenever they
need it."
The new Loopt application also offers updates to its core service,
including improved check-in functionality, the ability to rate local places
and events, and a feed of the latest activities of friends listed in
real-time.
Loopt is currently supported on more than 100 mobile devices across all the
major U.S. carriers. Go to http://www.loopt.com to sign up for Loopt.
About Loopt
Loopt, based in Silicon-Valley and backed by leading venture capital firms
Sequoia Capital and New Enterprise Associates, has created an interoperable
social-mapping service that allows individuals to use their location to
discover the world around them -- enabling them to find and enjoy the
people, places, and events that mean the most right here and now using
their mobile phones. With Loopt, individuals will always know who's around,
what to do, or where to go. Loopt is available across all the major U.S.
carriers and supported on over 100 mobile devices. Loopt was designed with
privacy considerations at its core and offers a variety of effective and
intuitive privacy controls.
For more information, please visit http://www.loopt.com.
