LodgeNet Announces First Licensing Agreements for Its Patented b-LAN(TM) Communications Technology at Technology Symposium

SIOUX FALLS, S.D., Oct. 27 /PRNewswire-FirstCall/ -- LodgeNet Interactive Corporation (Nasdaq: LNET), the leading provider of media and connectivity solutions to the hospitality industry, announced today at the LodgeNet Technology Symposium in Atlanta, Georgia that it has begun licensing its b-LAN(TM) (broadband local area network) technology to the two leading commercial TV manufacturers for inclusion in their newest high-definition (HD) television displays designed for the hospitality market.

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Initial agreements with LG Electronics and Philips Electronics authorize those companies to develop and market HDTVs which include LodgeNet's communication technology. With this new agreement, the companies will embed LodgeNet's patented b-LAN technology into their television sets, enabling the delivery of a wide range of interactive content and functionality on a more cost effective basis - including centralized free-to-guest (FTG) channel management, video on demand content and interactive guest services. In addition to the agreements with LG and Philips, LodgeNet is also negotiating with other consumer electronics companies to make its b-LAN technology available.

"Licensing our unique technology is a win-win proposition for hoteliers, our technology partners, and LodgeNet," said Scott E. Young, President of Hospitality for LodgeNet Interactive. "Integrating our b-LAN technology as part of new television sets will eliminate the cost of purchasing and installing external communications hardware in the room, significantly lowering the total cost of ownership for hoteliers implementing HD television services. This new arrangement will add value to TV manufacturers' product lines, and will streamline installation, service and support for their hospitality customers. And from LodgeNet's perspective, these new agreements will result in a significant operating advantage by creating a large base of "LodgeNet Ready" locations where we can deliver new interactive television services on a significantly improved cost basis."

LG Electronics, which signed the first license agreement in June, has shipped tens of thousands of hospitality HDTVs with embedded LodgeNet b-LAN technology, according to Richard Lewis, Senior Vice President of Research & Technology for LG Electronics USA Business Solutions, who called b-LAN "a key to reducing total cost of ownership" for hotel operators. "As hoteliers continue looking for ways to both enhance the guest experience and control costs, we are proud to be delivering commercial display solutions today that incorporate the communications technology that has been proven in hotel environments for more than 20 years through slide-in cards and set-back boxes."

"The current economic climate underscores the need for hospitality solutions that make sense not only for the guest, but also for the hotel in terms of total cost of ownership," said Tom Parham, Senior Vice President and General Manager of Philips Hospitality Americas, a division of Royal Philips Electronics. "Having LodgeNet's b-LAN technology integrated in our televisions allows Philips to better serve the hospitality industry by reducing overall system costs and increasing ease of use."

LodgeNet's b-LAN technology is the most widely deployed, cost effective communications solution enabling TVs to be centrally managed as networked devices rather than unconnected stand-alone units. This unique technology allows hotels and providers to manage TV configuration without a visit to each room and can enable a variety of other applications requiring communication to the TV set.

Representatives from Philips and LG will be participating in panel discussions at the 2nd Annual LodgeNet Customer Technology Symposium, being held on October 27-29 at The Ritz-Carlton Buckhead in Atlanta, Georgia. The event - "Technology Innovation and the Guest Experience: New Opportunities and New Business Models" - will feature presentations and panel discussions focusing on the operational, financial and guest service implications of current and emerging hospitality technologies. Attendees of the event will include executives from major hospitality brands, hotel owners and management companies. For more information, please visit www.lodgenet.com.

About LodgeNet Interactive
LodgeNet Interactive Corporation is the leading provider of media and connectivity solutions designed to meet the unique needs of hospitality, healthcare and other guest-based businesses. LodgeNet Interactive serves more than 1.9 million hotel rooms worldwide in addition to healthcare facilities throughout the United States. The Company's services include: Interactive Television Solutions, Broadband Internet Solutions, Content Solutions, Professional Solutions and Advertising Media Solutions. LodgeNet Interactive Corporation owns and operates businesses under the industry leading brands: LodgeNet, LodgeNetRX, and The Hotel Networks. LodgeNet Interactive is listed on NASDAQ and trades under the symbol LNET. For more information, please visit www.lodgenet.com.

About LG Electronics USA
LG Electronics USA, Inc., based in Englewood Cliffs, N.J., is the North American subsidiary of LG Electronics, Inc., a $45 billion global force and technology leader in consumer electronics, home appliances and mobile communications. In the United States, LG Electronics sells a range of stylish and innovative home entertainment products, mobile phones, home appliances and business solutions, all under LG's "Life's Good" marketing theme. The LG Electronics USA Business Solutions division serves customers in the lodging and hospitality, digital signage, systems integration, healthcare, education, government and industrial markets. Based in Lincolnshire, Ill., with its dedicated engineering and customer support team, LG Electronics USA Business Solutions delivers business-to-business technology solutions tailored to the particular needs of business environments. For more information, please visit www.LGcommercial.com.

About Royal Philips Electronics
Royal Philips Electronics of the Netherlands (NYSE: PHG, AEX: PHI) is a diversified Health and Well-being company, focused on improving people's lives through timely innovations. As a world leader in healthcare, lifestyle and lighting, Philips integrates technologies and design into people-centric solutions, based on fundamental customer insights and the brand promise of "sense and simplicity". Headquartered in the Netherlands, Philips employs more than 118,000 employees in more than 60 countries worldwide. With sales of $38 billion in 2008, the company is a market leader in cardiac care, acute care and home healthcare, energy efficient lighting solutions and new lighting applications, as well as lifestyle products for personal well-being and pleasure with strong leadership positions in flat TV, male shaving and grooming, portable entertainment and oral healthcare. News from Philips is located at www.philips.com/newscenter.

LodgeNet, the LodgeNet logo, and b-LAN are trademarks or registered trademarks of LodgeNet Interactive Corporation.